Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Laura McQuarrie — December 1, 2015 — Marketing
References: marmite & eventmagazine
For the holidays this year, Marmite introduced a pop-up shop that's giving out personalized products jars to consumers.
Over the past year or so, the brand has been running a campaign that involved having people choose between limited-edition jars labeled after either Love or Hate. In this same theme, the public can now choose to personalize jars with a name and decide whether this person has been naughty or nice.
The pop-up shop is running until Christmas Eve and even for those who can't make it into the physical location to pick up a personalized product, there is the opportunity to place a custom order through the brand's Facebook page. Rather than actually receiving a lump of coal, this is a useful gift that has the potential to amuse people whether they are fans of the product or not.
Over the past year or so, the brand has been running a campaign that involved having people choose between limited-edition jars labeled after either Love or Hate. In this same theme, the public can now choose to personalize jars with a name and decide whether this person has been naughty or nice.
The pop-up shop is running until Christmas Eve and even for those who can't make it into the physical location to pick up a personalized product, there is the opportunity to place a custom order through the brand's Facebook page. Rather than actually receiving a lump of coal, this is a useful gift that has the potential to amuse people whether they are fans of the product or not.
Trend Themes
1. Personalized Products - The trend of personalized products presents an opportunity for brands to engage consumers and create unique experiences.
2. Interactive Campaigns - Interactive campaigns that involve consumer participation can generate excitement and increase brand loyalty.
3. Online Customization - Offering online customization options allows brands to reach a wider audience and cater to individual preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore personalized product offerings to enhance consumer engagement and differentiate themselves in the market.
2. Retail - The retail industry can leverage interactive campaigns to drive foot traffic to physical stores and create memorable customer experiences.
3. E-commerce - E-commerce platforms can incorporate online customization features to provide a personalized shopping experience and increase customer satisfaction.
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