BLACKS Playground Features Products Made for Instagram
Vasiliki Marapas — September 18, 2014 — Marketing
References: blacks
Made for Instagram is a new feature offered by BLACKS, which allows users the ability to translate their account into the real world.
The photo retailer has been experimenting with its branding in the past few months, resulting in several exciting changes, including a complete store redesign. The BLACKS playground features a simple layout, divided into three categories: Devices (cameras and products), Knowledge (professional expertise) and Create (innovation and customization).
Made for Instagram is another exciting development for the brand as it adapts to a digital age dominated by social media. Consumers are able to transform their Instagram feed into something more concrete and tangible -- a phone case, pillow or wall print, for example. We spend so much time picking out filters, why not translate that effort into the physical realm? Most importantly, it gives customers the opportunity to personalize desired products, making them totally unique.
The photo retailer has been experimenting with its branding in the past few months, resulting in several exciting changes, including a complete store redesign. The BLACKS playground features a simple layout, divided into three categories: Devices (cameras and products), Knowledge (professional expertise) and Create (innovation and customization).
Made for Instagram is another exciting development for the brand as it adapts to a digital age dominated by social media. Consumers are able to transform their Instagram feed into something more concrete and tangible -- a phone case, pillow or wall print, for example. We spend so much time picking out filters, why not translate that effort into the physical realm? Most importantly, it gives customers the opportunity to personalize desired products, making them totally unique.
Trend Themes
1. Social Media Customization - BLACKS' Made for Instagram feature allows users to transform their Instagram feeds into tangible products, tapping into the trend of social media customization.
2. Real-world Translation - BLACKS' Playgrounds offers a simple layout for customers to translate their digital experiences into physical products, reflecting the trend of bridging the gap between the virtual and real world.
3. Personalized Products - The Made for Instagram feature by BLACKS allows customers to personalize products, presenting an opportunity in the trend of personalized and unique consumer goods.
Industry Implications
1. Photography Retail - The Made for Instagram feature by BLACKS presents disruptive innovation opportunities in the photography retail industry, with the ability to transform digital experiences into tangible products.
2. Customization Services - BLACKS' Playgrounds and the Made for Instagram feature cater to the rising demand for customization services, creating disruptive innovation opportunities in the customization industry.
3. Social Media Marketing - The social media customization trend highlighted by BLACKS' Made for Instagram feature provides opportunities for disruptive innovation in the social media marketing industry, with personalized and tangible products as promotional materials.
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