The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment.
Trend Themes
1. Beacon-enabled Stadiums - Beacon technology has emerged as a key digital trend in sports and entertainment, allowing fans to have a more interactive experience during live events.
2. Gamification - Brands are using interactive games and competitions to engage with fans and offer unique experiences that cannot be replicated through at-home entertainment.
3. Smart Stadiums - Stadiums are becoming smart, using technologies like beacons and AI to provide real-time information, gamification, and targeted marketing opportunities.
Industry Implications
1. Sports and Entertainment - Beacon technology, gamification, and smart stadium features offer opportunities for sports teams and entertainment venues to improve the fan experience and differentiate themselves from at-home entertainment options.
2. Marketing - Gamification and targeted marketing campaigns can help brands to engage with audiences and create unique experiences that build brand loyalty and drive sales.
3. Technology - As sports and entertainment venues continue to embrace new technologies like beacons and AI, the technology industry can offer innovative solutions to create a more interactive fan experience.
