Seeking efficiency, consumers turn to pre-packaged family meals
Implications - Going beyond traditional menu options, food services are turning to multi-course deliveries for a more comprehensive dining experience. Offering set meals that are reminiscent of homemade cuisine, retailers are offering busy consumers, like families, the chance to indulge in traditional dishes in a more convenient, hassle-free manner.
Trend Themes
1. Family-focused Meal Kits - With a growing number of families looking for more ways to spend time together, meal kits like 'Green Chef Family' from organic meal kit delivery service Green Chef is a turning dinnertime into a collaborative effort opportunity for business professionals seeking to tap into the family market.
2. Same-day Meal Delivery Services - Meal kit delivery service providers, like Martha & Marley Spoon, offering same-day delivery in partnership with companies like Amazon Fresh is a disruptive innovation opportunity as customers are likely to prefer the most timely and efficient option.
3. Multi-course Convenience - Food services offering multi-course deliveries as a more comprehensive dining experience is a trend ripe for disruptive innovation in the food-services industry as customers continue to seek more comprehensive food options and experiences.
Industry Implications
1. Food Services - Food service businesses seeking to keep up with the demand for multi-course delivery meals are in the position to disrupt the industry in their own way by offering food options that are reminiscent of homemade meals in a convenient, hassle-free manner.
2. Meal Kit Delivery Services - Meal kits delivery services seeking to expand their market can innovate by creating family-friendly meal kits or partnering with same-day delivery services as market demand indicates a rise in popularity of such services.
3. At-home Date Night Kits - Businesses offering at-home date night kits have an opportunity to take advantage of the trend toward a more frugal approach to date night activities without sacrificing the experience entirely.
