Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Cadhla Gray — November 9, 2015 — Marketing
References: shop.oreo & refinery29
Cookies and milk at Christmastime is a cherished snack and with this holiday packaging, Oreo invites consumers to send their friends and family a custom-wrapped gift of Christmas cookies.
Oreo's cookie packaging is available online where consumers can print it out and color by hand or digitally color it in. The designs are done by artists Jeremyville and Timothy Goodman and once completed can be sent back to the company that will fill the packaging with cookies and send it to the lucky recipients.
Providing a sort-of built-in card, these custom wrapped cookies make great gifts from children and can be perfectly tailored for any winter holiday that the receiver celebrates. From Christmas to Kwanzaa to Hanukkah -- Oreo's holiday packaging has everyone covered.
Oreo's cookie packaging is available online where consumers can print it out and color by hand or digitally color it in. The designs are done by artists Jeremyville and Timothy Goodman and once completed can be sent back to the company that will fill the packaging with cookies and send it to the lucky recipients.
Providing a sort-of built-in card, these custom wrapped cookies make great gifts from children and can be perfectly tailored for any winter holiday that the receiver celebrates. From Christmas to Kwanzaa to Hanukkah -- Oreo's holiday packaging has everyone covered.
Trend Themes
1. Customizable Packaging - Opportunity to develop customizable packaging solutions that allow consumers to personalize their products.
2. Interactive Marketing - Chance to create interactive marketing campaigns that engage consumers and encourage them to participate in the brand experience.
3. Personalized Gifting - Potential to tap into the growing trend of personalized gifting by offering customizable packaging for various occasions.
Industry Implications
1. Food Packaging - Food packaging companies can explore innovative options to create customizable packaging solutions for their products.
2. Confectionery - Opportunity for confectionery brands to enhance their products through customized packaging, creating a unique gifting experience.
3. Digital Marketing - Digital marketing agencies can leverage interactive marketing campaigns to increase consumer engagement and brand loyalty.
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