Concerns over waste levels sees recyclables transformed into quality fashions
Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception.
Trend Themes
1. Recycled Plastic Upcycling Trend - Recycled materials are being transformed into trendy, eco-friendly fashion items driving a trend towards upcycling materials such as plastics and fabrics.
2. Empowering Sustainability Trend - People in impoverished communities are being provided with the materials and tools to make their own sustainable footwear and apparel, highlighting a trend towards empowering sustainability.
3. Environmentally-friendly Materials Trend - As contemporary fashion trends shift towards environmental consciousness, companies are investing in organic and repurposed material choices, such as recycled wool and recycled plastic.
Industry Implications
1. Fashion Industry - The fashion industry is driving upcycling, materials innovation, and sustainable empowerment trends by transforming recycled plastics and fabrics into stylish pieces.
2. Environmental Sustainability Industry - The movement towards recycled materials and empowering sustainability is driving growth in the environmental sustainability industry, with companies focusing on eco-friendly initiatives and materials choice.
3. Athletic Footwear Industry - As Adidas, Nike, and Puma all create environmentally conscious, recycled plastic shoes, athletic footwear is becoming a major platform for innovative material design choices and empowering sustainability initiatives.
9 Featured, 79 Examples:
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Date Range:
May 14 — Jun 15
Trending:
Hot
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