The music festival experience is enhanced through digital sharing
Implications - Music festivals are a decidedly millennial-specific experience. A far cry from Woodstock, today's festivals are packed with sponsored examples of instant gratification, convenient comforts -- and now to top off the millennial trifecta, shareability. Festivals are moving beyond a branded hashtag or Instagram gallery to incorporate social media and sharing into the festival's brand.
Trend Themes
1. Social Media Sharing - Music festivals are incorporating social media sharing into their brand, leading to new opportunities for social media-powered campaigns such as raffles.
2. Wearable Technology - The creation of festival bracelets that allow festival-goers to connect with each other through social media have disrupted traditional ways of making friends at events.
3. Renewable Energy - The use of renewable energy sources such as body heat and solar power packs to provide access to electricity have led to innovation opportunities for products like Power Pocket and Cinch pop-up tents.
Industry Implications
1. Marketing and Advertising - Business professionals can reference social media-powered campaigns that encourage audience engagement and sharing in order to promote their own products and services.
2. Event Management - With increasing interest in making events sustainable, business professionals can reference innovative ways to provide renewable energy to event-goers through products and experiences like power pocket, bovine wifi statues, among others.
3. Wearable Technology - With increasing popularity of wearables like festival bracelets, business professionals can reference ways to incorporate wearable technology directly into their products or services to enhance the consumer experience.
6 Featured, 53 Examples:
298,062 Total Clicks
Date Range:
Jun 13 — Dec 14
Trending:
Warm
Consumer Insight Topics:
