These Marmite Ads Show Spread Jars Hidden at the Back of a Cupboard
Laura McQuarrie — June 21, 2014 — Marketing
References: adamandeveddb & adsoftheworld
Usually advertisements are designed to put the main products front and center, but these ones from Marmite take the opposite approach. Sometimes the back corners of your kitchen cupboards can be a little dark and it can be easy to forget something and have it go bad. In these ads by Adam & Eve DDB in the UK, jars of Marmite are shown shyly peeking out from the depths of cupboards, tucked behind numerous other products.
Last year the brand set up the 'Marmite Rescue Unit' to have professionals go in and rescue neglected jars of Marmite spread from the backs of kitchen cupboards and along those same lines, these ads are a similar response to poke fun of the fact that "One in 10 Brits admit they haven’t opened their jar in over three months."
Last year the brand set up the 'Marmite Rescue Unit' to have professionals go in and rescue neglected jars of Marmite spread from the backs of kitchen cupboards and along those same lines, these ads are a similar response to poke fun of the fact that "One in 10 Brits admit they haven’t opened their jar in over three months."
Trend Themes
1. Neglected Condiment Awareness - These Marmite ads highlight the issue of condiments being forgotten and inspire brands to create campaigns that raise awareness and encourage customers to use their products.
2. Product Placement Reversal - By showcasing their product hidden in the back of cupboards, Marmite opens up new possibilities for brands to experiment with unconventional product placement strategies to grab consumers' attention.
3. Humorous Advertising Tactics - These ads demonstrate the power of humor in advertising by playfully mocking the habit of neglecting condiments, paving the way for brands to create humorous campaigns that resonate with consumers.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage the neglected condiment trend to develop marketing strategies that remind consumers to use their products and create ways to prevent food waste.
2. Advertising and Marketing - The reverse product placement concept showcased in these ads presents a disruptive opportunity for the advertising and marketing industry to create innovative campaigns that challenge traditional approaches.
3. Comedy and Entertainment - With the success of Marmite's humorous advertising tactics, comedy and entertainment industries can explore collaborations with brands to create entertaining content that resonates with viewers and promotes products.
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