This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Laura McQuarrie — December 1, 2015 — Lifestyle
References: kelloggs & eventmagazine
Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, Kellogg's ran a contest where 40 consumers had the chance to get a personalized sleeve for a Rice Krispies or Corn Flakes box.
In order to be eligible to win, people were asked to tweet their favorite thing about the holidays with the #FestiveFlakes tag. Alternatively, people could also answer a similar question that was asked on the brand's Facebook page. In order to make these cereal box gifts available before Christmas, the contest winners were announced on the 26th of November.
This year, a few other brands that are offering personalized packaging for Christmas include Marmite, as well as Oreo.
In order to be eligible to win, people were asked to tweet their favorite thing about the holidays with the #FestiveFlakes tag. Alternatively, people could also answer a similar question that was asked on the brand's Facebook page. In order to make these cereal box gifts available before Christmas, the contest winners were announced on the 26th of November.
This year, a few other brands that are offering personalized packaging for Christmas include Marmite, as well as Oreo.
Trend Themes
1. Personalized Packaging - Opportunity for brands to create unique and personalized packaging experiences for consumers.
2. Social Media Contests - Utilizing social media platforms to engage with consumers and encourage participation in brand promotions.
3. Holiday Special Editions - Brands creating limited edition products specifically for holiday seasons to cater to consumer preferences.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore personalized packaging options to enhance consumer engagement and loyalty.
2. Social Media Marketing - Marketing agencies can assist brands in creating effective social media contests to drive consumer participation and brand awareness.
3. Gift and Merchandise - Companies specializing in gift and merchandise can offer personalized packaging solutions during holiday seasons to provide unique gifting experiences.
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