The Quiet Shop by Selfridges Dumbs Down Product Noise
Meghan Young — January 8, 2013 — Marketing
References: selfridges & refinery29
After being inundated with products over the holiday season, The Quiet Shop by Selfridges offers a welcomed change of pace. An extension of the UK department store's No-Noise installation, it is a section in which shoppers can enjoy a carefully curated selection of minimalist designs that won't give them a headache. Termed 'The Quiet Edit,' these items include brands such as Jil Sander and Vaseline.
The Quiet Shop by Selfridges also features De-Branded Designs, which revolve around recognizable logos that simply miss text. For instant, the red banner of the iconic marmite container is still recognizable despite not having the word 'marmite' scrawled upon it. Made with design enthusiasts in mind, this shop yields potential collectibles that many will want to get their hands on.
The Quiet Shop by Selfridges also features De-Branded Designs, which revolve around recognizable logos that simply miss text. For instant, the red banner of the iconic marmite container is still recognizable despite not having the word 'marmite' scrawled upon it. Made with design enthusiasts in mind, this shop yields potential collectibles that many will want to get their hands on.
Trend Themes
1. Minimalist Design - The trend of minimalist and de-branded designs is increasing as consumers seek quieter, less overwhelming product options.
2. Curation Retail - Curating products for specific shopping experiences, like The Quiet Shop, is an opportunity for retailers to differentiate themselves in a crowded market.
3. Logo-less Branding - Removing logos from products or using minimalistic designs creates an opportunity for companies to explore new branding strategies.
Industry Implications
1. Retail - Retailers can appeal to design enthusiasts and those seeking a quieter product experience by offering minimalist and curated shopping options.
2. Fashion - Fashion brands can explore minimalist design and de-branded products to appeal to consumers looking for simpler, less logo-driven options.
3. Marketing and Advertising - Marketing and advertising agencies can capitalize on the trend of logo-less branding by developing new strategies for brands and products.
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