These Personalized Marmite Jars Make a Tasty Valentine's Gift
Katherine Pendrill — February 4, 2016 — Lifestyle
References: social.marmite & foodbev
Britain's favorite condiment is back with a new Valentine's Day campaign that involves personalized Marmite jars. For those who truly love the sticky brown food paste, these custom jars could be the perfect gift.
In honor of Valentine's Day, Unilever is giving Marmite fans the chance to personalize their own 250 gram jar. To complement the holiday, the personalized Marmite jars will feature a bright red label adorned with tiny hearts and flying cupids. The jar's tagline has also been replaced with the words "a pot of love." Finally, consumers can choose whether they want their jars to read "will you be my Valentine?" or "love me or hate me, I'm yours."
Of course, this is not the first time Marmite has toyed with its famous label. The brand's Christmas campaign involved naughty and nice-themed jars, while summer saw the release of the love and hate jars.
In honor of Valentine's Day, Unilever is giving Marmite fans the chance to personalize their own 250 gram jar. To complement the holiday, the personalized Marmite jars will feature a bright red label adorned with tiny hearts and flying cupids. The jar's tagline has also been replaced with the words "a pot of love." Finally, consumers can choose whether they want their jars to read "will you be my Valentine?" or "love me or hate me, I'm yours."
Of course, this is not the first time Marmite has toyed with its famous label. The brand's Christmas campaign involved naughty and nice-themed jars, while summer saw the release of the love and hate jars.
Trend Themes
1. Personalized Food Products - There is an opportunity for other food brands to offer personalized versions of their products for special occasions or holidays.
2. Emotional Branding - Companies can capitalize on consumers' emotional connection to their products by creating limited edition or custom packaging that evokes strong feelings.
3. Holiday-themed Marketing Campaigns - Other brands can create special limited-time offerings or campaigns that align with holidays to appeal to consumers' festive spirit.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore opportunities to leverage personalization and emotional branding to engage customers and boost sales.
2. Packaging - The packaging industry could develop innovative solutions for personalized or limited edition packaging, catering to the growing demand for customized products.
3. Marketing & Advertising - Marketing agencies can help brands develop creative holiday-themed campaigns and strategies to build brand loyalty and attract new customers.
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