As consumers demand customization and convenience, a shift towards streaming rises
Implications - Consumers are accustomed to smart technology giving them immediate access to whatever they want, which is a characteristic that's becoming commonplace for radio entertainment as a mass shift to streaming is observed. The rise of radio 2.0 expands content consumption to an array of devices and allows demographic targeting to be more streamlined.
Trend Themes
1. Streaming Personalization - Consumers want customization and convenience, which has led to a rise in streaming services that offer personalization features based on user preferences and recommendations.
2. Podcast Networks - The rise of podcast networks has allowed for the creation of collectives that collaborate to produce engaging, high-quality content for listeners, disrupting traditional radio programming.
3. Free Streaming Apps - The availability of free streaming apps is disrupting the traditional paid subscription model and creating new opportunities for companies to offer quality content to a broader audience.
Industry Implications
1. Entertainment - The streaming revolution is fundamentally changing the way people consume media and offering new opportunities for innovative content creation and distribution.
2. Mobile Technology - The proliferation of smartphones and mobile apps has made streaming more accessible and convenient, leading to an increased demand for mobile-friendly streaming services.
3. Marketing and Advertising - The rise of personalized streaming services is allowing for more targeted and effective advertising opportunities, disrupting traditional radio advertising models.
4 Featured, 33 Examples:
70,537 Total Clicks
Date Range:
Sep 14 — Dec 14
Trending:
Untested
Consumer Insight Topics:
