The ‘End Marmite Neglect’ Commercial Responds to a Shocki
Laura McQuarrie — August 16, 2013 — Lifestyle
References: creativecriminals
The ‘End Marmite Neglect’ commercial is a hilarious way to promote the popular food spread.
In this commercial, the “Marmite Rescue Unit” is sent into homes to search for jars of Marmite that have been long forgotten in the backs of kitchen cupboards. The unit is shown rushing jars of Marmite out of the house like they were severely mistreated animals in need of urgent care.
At the end of the commercial, the neglected jars of Marmite have been given new homes where they are much more appreciated. The Marmite jars are shown sitting at the breakfast tables of happy families, being enjoyed by all. This campaign is a hilarious way to respond to the statistic that this year alone, “one in 10 Brits admit they haven’t opened their jar in over three months.”
In this commercial, the “Marmite Rescue Unit” is sent into homes to search for jars of Marmite that have been long forgotten in the backs of kitchen cupboards. The unit is shown rushing jars of Marmite out of the house like they were severely mistreated animals in need of urgent care.
At the end of the commercial, the neglected jars of Marmite have been given new homes where they are much more appreciated. The Marmite jars are shown sitting at the breakfast tables of happy families, being enjoyed by all. This campaign is a hilarious way to respond to the statistic that this year alone, “one in 10 Brits admit they haven’t opened their jar in over three months.”
Trend Themes
1. Food Waste Awareness - Creating humorous and attention-grabbing campaigns to promote awareness about food waste and encourage consumers to use products before they go to waste.
2. Creative Marketing Strategies - Using innovative and unconventional marketing tactics, such as comedy-based ads, to capture consumer attention and differentiate from competitors.
3. Product Revival - Reviving neglected or forgotten products by highlighting their value and creating a renewed interest among consumers.
Industry Implications
1. Food and Beverage - Opportunities for companies in the food and beverage industry to address food waste and promote sustainable consumption.
2. Advertising and Marketing - Innovative marketing agencies can explore creative strategies and humor-based advertisements to engage consumers and generate brand awareness.
3. Consumer Packaged Goods - Brands in the consumer packaged goods industry can leverage humor and storytelling to revive interest in their products and increase sales.
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