Unilever Introduces Different Flavors to "Broaden the Appeal of Easter"
Meghan Young — February 5, 2015 — Lifestyle
As the world continues to get smaller and companies' reach goes farther, holidays and traditions as we know it will evolve in ways that are completely unexpected; case in point, the Marmite and Pot Noodle chocolate egg flavors. In an attempt to "broaden the appeal of Easter" in different cultures, these bizarre chocolate eggs should theoretically appeal to those love love sweet and savory snacks.
The Marmite and Pot Noodle chocolate eggs will also fascinate customers who are culinary adventurers and love to try something new. Unilever’s Julie McCleave also notes, “We anticipate the new additions will drive sales for retailers offering an exciting new product from brands that consumers know and love.” They will hit stores next month.
The Marmite and Pot Noodle chocolate eggs will also fascinate customers who are culinary adventurers and love to try something new. Unilever’s Julie McCleave also notes, “We anticipate the new additions will drive sales for retailers offering an exciting new product from brands that consumers know and love.” They will hit stores next month.
Trend Themes
1. Evolved Traditions - As companies’ reach goes farther, holidays and traditions as we know it will evolve in ways that are completely unexpected.
2. Savory-sweet Combo - The introduction of Marmite and Pot Noodle chocolate egg flavors represents the trend of combining savory and sweet flavors in innovative ways.
3. Culinary Adventurers - The bizarre chocolate eggs are expected to fascinate customers who are culinary adventurers and love to try something new.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities in combining unconventional flavors to attract adventurous customers and broaden the appeal of traditional celebrations like Easter.
2. Retail - The retail industry can capitalize on innovative products like Unilever's bizarre chocolate eggs to drive sales and attract customers who are looking for unique and exciting products.
3. Marketing and Advertising - The marketing and advertising industry can focus on promoting and creating buzz around products that break traditional norms and offer something unexpected like Unilever's Marmite and Pot Noodle chocolate eggs.
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