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The Pancake Selfie Express Lets Consumers Eat Their Own Images
References: wtsp & austin.eater
The Holiday Inn Express brand’s Creative Director and Breakfast Excellence Honcho Rob Riggle launched the Pancake Selfie Express. This fast food truck will be traveling to various locations to serve pancakes with each consumer's selfie printed on top.
This unique form of breakfast innovation combines the Millennial generation's love for selfies and convenient on-the-go meal options. As food truck dining experiences continue to satisfy consumers, the Pancake Selfie Express reaches an entirely new status through personalized dishes. The truck works by allowing consumers to snap a quick picture of themselves using the truck's software, which is immediately sent to the printing device and a selfie-topped pancake is produced.
This playful breakfast-ready truck will be stopping on nine cities, including major ones like: Austin, Dallas, Los Angeles, and San Francisco. This creative breakfast and publicity strategy combines social media, travel accommodations and the most important meal of the day. This tactic will be sure to reach Millennials as well as avid social media users on a massive scale for an extensive audience range.
This unique form of breakfast innovation combines the Millennial generation's love for selfies and convenient on-the-go meal options. As food truck dining experiences continue to satisfy consumers, the Pancake Selfie Express reaches an entirely new status through personalized dishes. The truck works by allowing consumers to snap a quick picture of themselves using the truck's software, which is immediately sent to the printing device and a selfie-topped pancake is produced.
This playful breakfast-ready truck will be stopping on nine cities, including major ones like: Austin, Dallas, Los Angeles, and San Francisco. This creative breakfast and publicity strategy combines social media, travel accommodations and the most important meal of the day. This tactic will be sure to reach Millennials as well as avid social media users on a massive scale for an extensive audience range.
Trend Themes
1. Personalized Food - The Pancake Selfie Express demonstrates the trend of personalized food by allowing consumers to have their own selfies printed on pancakes.
2. Food Truck Dining - The Pancake Selfie Express taps into the trend of food truck dining experiences, offering a unique and playful twist with personalized dishes.
3. Social Media Integration - The Pancake Selfie Express combines the trend of social media integration with food, appealing to Millennials and social media users through interactive breakfast experiences.
Industry Implications
1. Hospitality - The hospitality industry can leverage the trend of personalized food by incorporating innovative dining experiences that allow guests to customize their meals.
2. Food and Beverage - The food and beverage industry can explore the growing trend of food truck dining and incorporate personalized elements to engage customers in a playful and interactive way.
3. Technology - The technology industry can develop new software and printing devices that enable the integration of social media and food, creating more interactive and personalized dining experiences.
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