These Valentine's Day Cards Use Sneakers as a Sentimental Gesture
Malika Renee Butss — January 24, 2016 — Art & Design
References: Kicksmascard & highsnobiety
After the success of her sneaker-themed Christmas cards, Vancouver-based graphic designer Lauren Coutts is launching a line of romance cards with the same aesthetic.
Perfect for the sneaker enthusiast in your life, this collection of Valentine's Day cards feature Coutts' own illustrations and pun-filled texts that are a humorous take on iconic footwear brands. Each shoe is given a red or pink colorway which she accents with a basic white background to make the illustrations pop. Utilizing such iconic brands as Jordans and Adidas, Coutts gets witty with her cards and captions them things like "Jumpman, Jumpman, Jumpman. My Heart's Up To Something."
Coutts collection of sentimental romance cards are comedic, fun-spirited and make the perfect gift for those in tune with pop culture and/or have an undying affection for sneaker culture.
Perfect for the sneaker enthusiast in your life, this collection of Valentine's Day cards feature Coutts' own illustrations and pun-filled texts that are a humorous take on iconic footwear brands. Each shoe is given a red or pink colorway which she accents with a basic white background to make the illustrations pop. Utilizing such iconic brands as Jordans and Adidas, Coutts gets witty with her cards and captions them things like "Jumpman, Jumpman, Jumpman. My Heart's Up To Something."
Coutts collection of sentimental romance cards are comedic, fun-spirited and make the perfect gift for those in tune with pop culture and/or have an undying affection for sneaker culture.
Trend Themes
1. Sneaker-themed Cards - The trend of utilizing sneakers as a design element in greeting cards presents an opportunity for disruptive innovation in the stationery industry.
2. Humorous Greeting Cards - The trend of adding humor and wit to traditional greeting cards offers a chance for disruptive innovation in the gift and novelty industry.
3. Pop Culture-inspired Gifts - The trend of creating products that are influenced by pop culture, such as sneaker-themed cards, opens up an opportunity for disruptive innovation in the merchandise industry.
Industry Implications
1. Stationery - The stationery industry can explore the use of sneaker-themed designs to create unique and eye-catching greeting cards.
2. Gifts and Novelties - The gift and novelty industry can capitalize on the trend of humorous cards and create innovative products that bring joy and laughter to recipients.
3. Merchandise - The merchandise industry can tap into the popularity of pop culture-inspired gifts by offering a wide range of products, such as sneaker-themed cards, to cater to the interests of consumers.
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