Brands mimic international foods in quick, simple formats
Implications - Copying the traditional meals of cultures from around the world, brands creating full course cuisine options are transforming the at-home and on-the-go experience. As consumers push for a more convenient means to enjoy the comforts of home, the rise of prepackaged international foods is making the transition less jarring.
Trend Themes
1. Prepackaged Home-style International Foods - Creating a full course cuisine options for at-home and on-the-go experience with the rise of prepackaged international foods.
2. Cultural Hybridization - Combining different global food cultures into a single innovative dish, creating unique sensations on a plate.
3. Pre-packaged Ethnic Meals - Providing quick and convenient options for enjoying traditional meals such as pre-packaged Shabbat meals and frozen Indian feasts.
Industry Implications
1. Food and Beverage - There are endless opportunities for food and beverage businesses to explore innovative prepackaged meal options based on international cultures and their variations
2. Packaging Industry - Packaging industries have scope to develop eco pack lines made from open-to-atmosphere materials and breathable packaging for traditional international meals.
3. E-commerce Industry - These cultural and pre-packaged foods could offer great opportunities for e-commerce industries to deliver great ethnic meals world over by tying up with multiple food brands and chefs.
