Tequila Rose's Active Package Reveals Ideal Drinking Temperature
Laura McQuarrie — January 23, 2016 — Lifestyle
References: mccormickdistilling & thespiritsbusiness
In celebration of the 20th anniversary of Tequila Rose, the strawberry cream liqueur is being bottled in a special-edition active package.
This bottle design features a colored label, reflective pink roses and a logo that all turn pink when the liquid inside reaches ideal drinking temperature. While the design seems purely decorative, it conceals a feature that enhances the drinking experience, alerting customers to when the strawberry cream liqueur is chilled enough to enjoy as it was intended to be enjoyed.
In addition to being part of the brand's 20th anniversary celebrations, the special pink Tequila Rose packaging design also hopes to entice shoppers with its unique features during upcoming holidays like Valentine's Day and Mother's Day.
This bottle design features a colored label, reflective pink roses and a logo that all turn pink when the liquid inside reaches ideal drinking temperature. While the design seems purely decorative, it conceals a feature that enhances the drinking experience, alerting customers to when the strawberry cream liqueur is chilled enough to enjoy as it was intended to be enjoyed.
In addition to being part of the brand's 20th anniversary celebrations, the special pink Tequila Rose packaging design also hopes to entice shoppers with its unique features during upcoming holidays like Valentine's Day and Mother's Day.
Trend Themes
1. Smart Packaging - Creating packaging that enhances the product experience through color-changing features.
2. Enhanced Consumer Experience - Developing products that provide customers with real-time feedback on ideal consumption conditions.
3. Interactive Labeling - Incorporating dynamic features into labels that engage consumers and add value to the product.
Industry Implications
1. Beverage Manufacturing - Developing innovative packaging solutions to differentiate products and provide added value to customers.
2. Alcoholic Beverage Industry - Exploring creative packaging designs and features to attract consumers and enhance the drinking experience.
3. Consumer Goods Retail - Offering unique packaging designs and interactive labeling to increase product appeal and boost sales.
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