Krispy Kreme E-Cards are a Sweet and Sentimental Gift
Jana Pijak — October 21, 2015 — Marketing
References: krispykreme
Krispy Kreme e-cards are interactive greetings available to the donut brand's loyalty rewards members. In addition to getting exclusive access to coupons and in-store discounts, rewards club members are also given access to sentimental Krispy Kreme e-cards that are designed to celebrate a variety of occasions -- from Valentine's Day and Christmas to birthdays and even staycations.
Offering a variety of fun and interactive e-greetings in each category, Krispy Kreme's rewards program appeals to the donut brand's familial target demographic. This simple and sentimental gift is perfectly paired with one Krispy Kreme's gift cards and is a great way to acknowledge a special day without breaking the bank.
The donut brand's vast e-card library features a variety of greetings that can be customized to one's liking.
Offering a variety of fun and interactive e-greetings in each category, Krispy Kreme's rewards program appeals to the donut brand's familial target demographic. This simple and sentimental gift is perfectly paired with one Krispy Kreme's gift cards and is a great way to acknowledge a special day without breaking the bank.
The donut brand's vast e-card library features a variety of greetings that can be customized to one's liking.
Trend Themes
1. Interactive Greetings - Offering interactive e-greetings to loyalty rewards members could be a disruptive innovation opportunity for brands to retain their customer base and attract new ones.
2. Sentimental E-cards - Developing sentimental e-cards for special occasions can be an innovative way to engage with customers and enhance their emotional connection to a brand.
3. Personalized Greetings - Creating the ability for users to personalize their e-greetings can be a potential opportunity for brands to increase customer engagement and loyalty.
Industry Implications
1. Food and Beverage - Food and beverage brands could benefit from creating loyalty rewards programs that offer interactive e-greetings that celebrate food-focused occasions like birthdays, anniversaries, and picnics.
2. Retail - Retail brands could use customized e-greetings to incentivize purchases or offer them as free rewards to loyalty club members.
3. Greeting Card - Greeting card brands could take advantage of the growing popularity of digital interactions through creating personalized e-greetings that customers can share on social media platforms.
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