Adidas' Social Media Campaign Turns Instagram into a Game
Laura McQuarrie — August 28, 2014 — Marketing
For its #PredatorInstinct social media campaign, the Polish Adidas account has been transformed into a unique interactive experience. Although Instagram is a great platform because it is a great place to share visual content, there are only a few things that you can do, including liking and sharing the photos of others.
@Adidas_PL turned its Instagram account into a game, where users are required to hunt for secret codes in the photo tags, and put together a password. Once discovered, users are challenged to like the photos that correspond with the password in the right order. Daily winners receive a pair of Predator Instinct shoes, valued at $200. The ten runners up get new passwords in order to continue the hunt and win an Adidas soccer ball.
@Adidas_PL turned its Instagram account into a game, where users are required to hunt for secret codes in the photo tags, and put together a password. Once discovered, users are challenged to like the photos that correspond with the password in the right order. Daily winners receive a pair of Predator Instinct shoes, valued at $200. The ten runners up get new passwords in order to continue the hunt and win an Adidas soccer ball.
Trend Themes
1. Gamified Social Media - Incorporating gamification into social media campaigns to increase user engagement and brand loyalty.
2. Interactive Advertising - Transforming traditional advertising methods into interactive experiences to enhance customer experiences.
3. Gamification in E-commerce - Implementing gamification strategies in e-commerce platforms to improve customer retention and acquisition.
Industry Implications
1. Sportswear - Sportswear companies can leverage gamified social media campaigns to enhance their online presence and drive sales.
2. Marketing - Marketing agencies can use interactive advertising tactics to create more engaging and memorable campaigns for clients.
3. E-commerce - E-commerce platforms can incorporate gamification strategies to improve user engagement and customer loyalty.
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