Fast food meals are reinvented with unexpected ingredients
Implications - Offering two meals in one, fast food retailers are combining dishes like pizza and dessert to offer consumers more multifaceted meal options. These fast food adaptations allow consumers to indulge in various types of cuisine without sacrificing convenience or budget.
Trend Themes
1. Meal Mashup - Combining dishes into one meal offers consumers the opportunity to indulge in various types of cuisine without sacrificing convenience or budget.
2. Breakfast Burger Combo - Creating a hybrid between burgers and traditional breakfast foods provide a hearty meal for customers starting their day or looking to transition from morning to afternoon.
3. Unexpected Toppings - Experimenting with unexpected toppings and hybrid dishes can attract customers who are constantly looking for unique fast food creations.
Industry Implications
1. Fast Food Industry - Fast food retailers can incorporate the meal mashup trend with their menu items to provide additional choices that satisfy the hunger of their customers while staying within their budget.
2. Restaurant Industry - Restaurants can create unique hybrid dishes to attract customers who are looking for something different from the traditional menu items and to remain competitive in the industry.
3. Food Innovation Industry - Innovators in the food industry can create new food concepts by combining unexpected food items and toppings to appeal to a wider range of customers who value experimentation and the thrill of trying new things.
