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Eco Refinement

As sustainable living expands, eco products get revamped for greater mass appeal

Implications - As environmental awareness expands, efforts to make sustainable living more diverse and approachable are becoming more common. Seeking to create greater mass appeal, brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics. Creating unexpected imagery from traditionally simple and mundane eco material, these enhanced paper products reflect a shift toward more marketable methods of eco consciousness.
Trend Themes
1. Elevated Eco Packaging - Brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics, to make sustainable living more diverse and approachable.
2. Convenient Minimalism - Packaging designs are embracing a simplistic visual concept creating a sleek, modern, and practical look while changing the way beverages like wine are consumed.
3. Exclusivity Imagery for Brands - Enhancing brand logos with intricate and exclusive symbols and imagery to invite special attention thus creating a unique image.
Industry Implications
1. Food Industry - Fast food and luxury food packaging are being revamped with minimalistic yet sophisticated designs, that elevate the experience for consumers.
2. Beverage Industry - New beverage container designs are emerging with a clean and sleek look that is also practical for the consumers.
3. Retail Industry - Brands are enhancing their logos with intricate and exclusive symbols and imagery to invite special attention thus creating a unique image.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
1,290,300 Total Clicks
Date Range:
Jul 13 — Apr 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Lavish Fast Food Packaging
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
This minimal packaging for McDonald’s luxury burger trio in Japan is a refreshing take from the greasy brown paper bags typically associated with fast food. The decadent packaging was... MORE
Divine Drawer-Like Cartons
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
The design of Taj Mahal Tea packaging is quite different than you’re probably used to. It isn’t a box with a flap that presents a finicky access point for infusions in sachets; instead,... MORE
Tabbed Bottle Branding
Tabbed Bottle Branding
OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Alcohol is a popular gift during the holidays, so it made perfect sense for OAC liqueur packaging to integrate its own wrapping. The bottles have been cloaked in gorgeous Peregrina Majestic Casino... MORE
Wholesome Rice Paper Packaging
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
‘Onsaemiro’ is a rice paper packaging project by student Kim Soonhee of Hoseo University in South Korea, developed to satisfy the growing need for health-conscious products. The rice... MORE
Elegant Boxed Wine Branding
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
One does not often associate sophistication with boxed wine beverages but this elegantly branded Vin Grace packaging challenges its negative associations. Embracing a simplistic visual concept,... MORE
Exquisite Keyhole Packaging
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
The notion of exclusivity attracts a special kind of attention, and this idea was exploited in the development of Secret Location branding. The concept store has a unique image that’s already... MORE

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play_circle_filledBurger-Made Birthday Pizzas
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