Seeking authentic expression, consumers turn to custom paper-made gestures
Implications - As vanity and materialistic views continue to dominant mainstream society, an emphasis on exterior aesthetics is becoming more common, often resulting in goods that lack emotional depth or meaning. Seeking to enhance everyday gestures with more personal appeal, individuals are turning to paper-made gifts to combine the sustainable, intimate nature of homemade papercrafts, signifying a preference for personalization over surface-level value.
Trend Themes
1. Personalization Trend - The rise in demand for authentic expressions and emotional depth in goods and gestures is driving the adoption of personalization trends in which consumers seek to enhance everyday gestures with more personal appeal
2. Maker Movement Trend - The trend towards eco-friendly alternatives and intimate relationships with homemade crafts is driving the adoption of maker movement trends in which consumers are turning towards custom-made paper gifts
3. Transformative Gifting Trend - The desire to add personality to gift-giving while keeping cost low is driving the adoption of transformative gifting trends in which paper-based gifts can be transformed into 3D sculptures, party invitations, animal gift wraps, and jewelry
Industry Implications
1. Handmade Paper Industry - Business professionals can invest in the handmade paper industry as consumers continue to seek personalization and emotional depth in gestures and goods
2. Eco-friendly Industry - Business professionals can invest in the eco-friendly industry as consumers continue to seek sustainable alternatives to mainstream products and services
3. Crafting and DIY Industry - Business professionals can invest in the crafting and DIY industry as consumers continue to seek more intimate relationships and meaningful experiences with homemade crafts
6 Featured, 52 Examples:
1,173,501 Total Clicks
Date Range:
Feb 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:
