The Dirty Linen Packaging is Unabashedly Playful
Laura McQuarrie — April 10, 2014 — Art & Design
References: planetadesign.se & thedieline
Linen is a luxurious natural fabric that's often seen as crisp and clean, but Planeta Design's branding for 'Dirty Linen' undoes all of these associations with a new identity that's sensual, a little gritty and definitely not afraid to get dirty.
With a careful choice of materials and typefaces, the brand is given a bold attitude. This is carried through in all of the details, from the front of the box that contains the bedding, to the tags on the sheets, which playfully hint at pleasure, sin and wicked fun.
Although the colors are fairly subdued, naturally, so is linen and it works incredibly well for this packaging. There's quite a bit of wordiness and plenty of descriptive adjectives, yet somehow there's still plenty left to the imagination.
With a careful choice of materials and typefaces, the brand is given a bold attitude. This is carried through in all of the details, from the front of the box that contains the bedding, to the tags on the sheets, which playfully hint at pleasure, sin and wicked fun.
Although the colors are fairly subdued, naturally, so is linen and it works incredibly well for this packaging. There's quite a bit of wordiness and plenty of descriptive adjectives, yet somehow there's still plenty left to the imagination.
Trend Themes
1. Bold Branding - Opportunity for disrupting the market with bold branding by undoing typical associations and delivering a bold attitude.
2. Playful Packaging - Creating playful packaging that hints at pleasure and can be applied to other industries with similar branding needs.
3. Subdued Color Palette - Using subdued color palettes in branding to evoke a calming, luxurious, and high-end feel for products and services.
Industry Implications
1. Bedding Industry - Opportunity to disrupt the typical associations of bedding with bold and playful branding ideas that can capture a greater market share.
2. Luxury Goods Industry - Creating and using subdued color palettes can disrupt typical luxury branding and provide a calming, yet high-end feel for services and products, applied to various luxury good industries.
3. Personal Care Industry - Creating bold packaging with playful elements in the personal care industry could create more interest in products and disrupt the market.
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