Cielito Querido Cafe Branding Embraces Idiosyncrasy
Amelia Roblin — April 12, 2011 — Marketing
References: esrawe & thedieline
Coffee shops are the sorts of businesses that thrive on an eclectic image, and the new Cielito Querido Cafe branding acts as an effective example of this. Designed by Esrawe, this niche Mexican venue has been overhauled with fresh coffee cups, snack packaging and interior design.
The beauty of this particular mocha mecca is the intentional establishment of an inconsistent identity. The name of the place is srawled across the wall in a plain bold font, which differs greatly from the typeface chosen to label the paper cups and treat boxes. There is little uniformity in layout and color amidst even the paper products, so even associating such goods with the space they came out of could be a challenge. Yet all things considered, the new Cielito Querido Cafe branding strikes a handsome harmony in its visual havoc.
The beauty of this particular mocha mecca is the intentional establishment of an inconsistent identity. The name of the place is srawled across the wall in a plain bold font, which differs greatly from the typeface chosen to label the paper cups and treat boxes. There is little uniformity in layout and color amidst even the paper products, so even associating such goods with the space they came out of could be a challenge. Yet all things considered, the new Cielito Querido Cafe branding strikes a handsome harmony in its visual havoc.
Trend Themes
1. Eclectic Branding - Businesses in various industries can embrace eclectic branding to stand out and attract customers who value uniqueness and individuality.
2. Inconsistent Identity - By intentionally creating an inconsistent and unique identity, businesses can differentiate themselves from competitors and attract a loyal customer base.
3. Visual Harmony in Chaos - Designing an aesthetically pleasing overall look despite the use of different fonts, colors, and designs can create a visually stimulating and memorable brand image for businesses in various industries.
Industry Implications
1. Restaurant - Restaurants can benefit from embracing eclectic branding to create a unique dining experience that stands out from competitors.
2. Retail - By embracing inconsistent identity, retail businesses can create an image of uniqueness and creativity that attracts customers looking for something different and more unconventional from the mainstream.
3. Hospitality - Hotels and resorts can differentiate themselves from competitors by creating a visually harmonious space despite featuring different design elements and branding materials.
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