As the popularity of gaming expands, players turn to more communal methods of play
Implications - As gamer culture continues to expand with the advancements of technology and online interaction, players are becoming more open and expressive of their gaming habits as a means to connect with a societal emphasis on play. Adding more physical interaction to traditionally private methods of online gaming, high-tech gaming TVs and entertainment systems allows consumers to immerse themselves in fantasy while simultaneously opening up the door for more connected play.
Trend Themes
1. Communal Gaming - As gamer culture continues to expand with the advancements of technology and online interaction, players are becoming more open and expressive of their gaming habits as a means to connect with a societal emphasis on play.
2. Voice-activated Entertainment Systems - With the new Xbox ONE, the software activates by voice commands, allowing hassle-free control over cable TV, video games, and music libraries at your voice’s command, and recognize users’ faces through Kinect camera for quick login.
3. Cloud-streamed Videogame Systems - Sony’s announcement of the PlayStation Now cloud gaming system is showing its competitors its power and allowing users who subscribe or rent games access to a library of PlayStation titles, providing access to games on gaming consoles, televisions, and other devices.
Industry Implications
1. Home Entertainment Industry - With gaming technology expanding, players are looking for immersive, communal, and interactive experiences to enhance their gaming experiences, creating disruptive innovation opportunities for companies to provide such experiences at home.
2. Media Industry - Media machine consoles and video game TV stations on which users can purchase music, games, movies, and other media content, as well as access Hulu, Netflix, and YouTube, provide companies with disruptive innovation opportunities to provide cloud and streaming services for games, TV shows, and movies.
3. Technology Industry - Voice-activated entertainment systems and cloud-streamed videogame systems, along with media center consoles and televisions provide disruptive innovation opportunities for companies in the technology industry to develop new products and services that cater to users’ growing demand for seamless and interactive experiences.
5 Featured, 41 Examples:
603,959 Total Clicks
Date Range:
Jan 13 — Apr 14
Trending:
Untested
Consumer Insight Topics:
