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Hyper-Tagging

As life becomes increasingly digital, consumers willingly give their locations up

Implications - With information as personal as credit card information and relationship statuses recorded online, it's only natural that consumers also willingly give up their locations to the world wide web. It's the desire to stay connected to others that dictates hyper-tagging. Ultimately, sharing personal information verbally is not enough for consumers who wish to record their entire existence publicly.
Trend Themes
1. Location-based Hyper-tagging - As digital information becomes increasingly common, trend hunters can create apps that allow users to share hyper-specific location-based data to connect with others.
2. Personalized Object Tagging with Augmented Reality - Developing apps that allow users to add augmented virtual content like videos or stickers to physical objects in their lives presents opportunities for marketing, creativity, and social engagement that breaks free from the digital.
3. Wearable and Embedded GPS Tracking Technology - Wearable and embedded GPS technology is an emergent and valuable tool for safeguarding children, adults, and whole populations in the event of disaster, and opens up possibilities for always-available connection with friends and family.
Industry Implications
1. App Development - Professional app developers who can create trendy, interactive, and above all useful location-based apps for mobile systems will be in high demand.
2. Marketing - Marketing and advertising professionals who can implement sophisticated and augmented marketing campaigns should investigate the possibilities for location-based and smart-object marketing and messaging.
3. Wearables and Iot - Investment in the burgeoning wearables and internet of things space is also likely to provide competitive ROI in the long run, particularly for applications related to GPS-enabled safety, health, and connectivity.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
333,792 Total Clicks
Date Range:
Jan 13 — Sep 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

High-Tech GPS Lifejackets
High-Tech GPS Lifejackets
These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
These high-tech lifejackets, developed by Ireland-based company Mullion Survival Technology, could reduce the death toll wrought by sea disasters like the recent, tragic ferry disaster in South Korea.... MORE
play_circle_filledGPS-Tracking Children's Watches
GPS-Tracking Children's Watches
The hereO Watch Lets You Track Your Kid's Every Move
The hereO watch is a children’s watch with a GPS tracking device that lets parents track their kids. The watch pairs with a smartphone app that shows the child’s whereabouts. It can also... MORE
Creepy Geo-Tagging Applications
Creepy Geo-Tagging Applications
The Beat Website Tracks Instagram Photos
The Rutgers Social Media Information Lab has developed and released The Beat, a website that will now add geo-tags to Instagram photos. The tags are linked to Google’s Street View tool,... MORE
play_circle_filledPhysical Object-Tagging Apps
Physical Object-Tagging Apps
The Taggar App Uses Augmented Reality to Tag Items in Real Life
The ‘Taggar’ app is one that uses augmented reality to “tag” real-work objects. Users can add captions, images, videos or stickers to objects, which creates a hidden virtual world... MORE
play_circle_filledSocial Media Tagging Adaptations
Social Media Tagging Adaptations
'Photos of You' Introduces a New Way of Tagging Instagram Friends
Instagram announced today that on May 16th, 2013 it plans to launch the latest software updated 3.5 for iPhone and Android users that includes their newest tech feature: ‘Photos of You.’... MORE
Friend-Locating Apps
Friend-Locating Apps
The Marco Polo App Helps You Find Your Friends While You're Out on the Town
The Marco Polo friend-locating app is a great tool to have on your smartphone when you’re going out in a large group. This app helps you find the exact locations of your friends if you’... MORE

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