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Relationshopping

Consumers opt for the limited, lifestyle-centric products of niche brands

Implications - The luxury market is expanding at an exponential rate, which is transforming consumers into brand connoisseurs in search of the next exclusive product. Consumer shopping habits are changing to be based more on curation of a whole lifestyle. As a result, a lasting relationship based on a brand's ability to satisfy an entire lifestyle will be formed.
Trend Themes
1. Exclusive Niche Brand Marketing - As the luxury market continues to expand, consumers are becoming more brand-specific in their consumption choices and are seeking a curated lifestyle experience facilitated by niche brands.
2. Unconventional Marketing Through Quirky and Novel Designs - Designs inspired by unique backgrounds, typography and food items such as fortune cookie and mint chocolate packaging can be used to refresh marketing campaigns and provide an unexpected experience to consumers.
3. Sustainable Manufacturing with Upcycling - Using recycled materials and transforming them into wearable, functional designs not only is eco-friendly but can establish a unique brand image that is focused on ethical, trendy designs.
Industry Implications
1. Luxury Goods and Services - Exclusive niche brand marketing can resonate within the luxury goods and services industry, providing new and innovative ways for companies to differentiate themselves and create loyal customer bases.
2. Craft and Artisanal Industries - Creating quirky and novel designs can be an effective strategy for companies in the craft and artisanal industries to appeal to a younger, trendier demographic and differentiate themselves from their competitors.
3. Sustainable Fashion and Accessories - Sustainable manufacturing with upcycling can be embraced by businesses in the fashion and accessories industry in order to tap into increasing consumer consciousness regarding ethical production methods.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
422,982 Total Clicks
Date Range:
Nov 13 — Sep 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Upcycled Sailcloth Bags
Upcycled Sailcloth Bags
RAGGEDedge's Recycled Bag Design Uses Durable Carbon Fiber Material
RAGGEDedge’s Pack Mule 112L recycled bag design has an exterior that looks sleek and shiny, but this doesn’t come from being all new. The bag is actually made from a weather-resistant... MORE
Magnetized Tie Clips
Magnetized Tie Clips
The Ellsworth & Clyde Tie Bar is Rustically Reversible
The Ellsworth & Clyde tie bar is not the typical men’s accessory. First of all, instead of being made out of metal, it is made out of wood. This adds a rustic appeal to the classic and... MORE
Social Media Matryoshka Dolls
Social Media Matryoshka Dolls
Nesting Twitter by Yiying Lu Tells the Story of a Startup
Matryoshka dolls may have inspired some unique and useful reinterpretations in the past, but the Nesting Twitter concept is particularly ingenious. Although it doesn’t serve any practical... MORE
Neutral Font Fragrances
Neutral Font Fragrances
The Guts and Glory Helvetica Perfume Does Not Smell Like Anything
If you were searching for a unique signature scent, the new Helvetica perfume might be for you. Inspired by the popular typeface, the exclusive fragrance is available from Oakland creative... MORE
Mint Chocolate Beers
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
Craft beer has been on the rise recently and people are on the lookout for uniquely flavored beers such as this chocolate mint beer from Flying Dog Brewery. The brewery, which is based in Maryland,... MORE
Fortune Cookie Fashion
Fortune Cookie Fashion
The Fortune Cookie Clothing Co. Released Its Cherry Blossom Collection
Fortune Cookie Clothing Co. has designed a urban collection of clothing infused with famous Asian cookie graphics. The crisp, traditional cookies give words of wisdom and prophecies upon snapping.... MORE

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