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Imaginative Comfort

Formal infant accessories experience a backlash as parents demand imagination

Implications - Despite the move towards fashion-conscious clothing and accessories in the youth market, a rise in design that focuses on imagination and comfort is rebranding the infantile stage as hip. Sparked by parental desire to express individuality, the designs allow a divergence from the status obsession that is now commonplace for urban parents with double incomes.
Trend Themes
1. Designing for Imagination and Comfort - Designing for imagination and comfort is rebranding the infantile stage as hip.
2. Personalized Baby Accessories - Parents are seeking individualistic designs for baby accessories.
3. Playful Baby Accessories - Accessories designed for imaginative play are increasing in demand.
Industry Implications
1. Baby Products - Designers in the baby industry have an opportunity to provide personalized, imaginative baby accessories
2. Fashion Industry - The fashion industry can meet trends by designing imaginative, comfortable clothing and accessories for infants
3. Toy Industry - Toy designers can offer accessories and products that promote imaginative play.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
459,434 Total Clicks
Date Range:
Jul 13 — Apr 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Adorably Ferocious Toddler Costumes
Adorably Ferocious Toddler Costumes
This Hammerhead Shark Outfit is Perfect for Children to Wear
If you’re looking to get your whole family involved in all the fun and excitement that shark week brings, then this adorable hammerhead shark outfit for toddlers is the perfect way to add a... MORE
Cute Crochet Baby Crowns
Cute Crochet Baby Crowns
This Crochet Crown Baby Hat Turns Any Infant into a Princess
Mommies out there looking for a way to make their newborn infants even cuter than they already are should look into this adorable princess crown baby hat. A headband-style crochet hat, this baby... MORE
Burrito-Inspired Baby Blankets
Burrito-Inspired Baby Blankets
The Tortilla Baby Swaddle Turns Your Baby into Mexican Food
The Tortilla Baby Swaddle is designed for mothers who are obsessed with Mexican food. This quirky baby blanket was made by Bon Vivant Baby, and lets you turn your little bundle of joy into a massive... MORE
Fishy Infant Sleepers
Fishy Infant Sleepers
These Baby Bites Sleeping Bags Will Hungrily Keep Your Young Ones Warm
The youngsters inside won’t get the joke, but moms and dads will appreciate the humor of wrapping their infants up in these adorable Baby Bites sleeping bags. Sold through the Cubo shop, this... MORE
Heroic Baby Bibs
Heroic Baby Bibs
This Adorable Superhero Bib Comes Complete with Its Own Mini Cape
Meal time can be a real messy experience for little babies and toddlers, but this adorable superhero bib is here to save the day with its spill-resisting skills. When it comes to finding clean and... MORE
Imagination-Aiding Accessories
Imagination-Aiding Accessories
Seasons Play Silks Encourage Interactivity During Playtime
Dress-up isn’t just a way for children to express their imaginative thoughts, but also an effective way to enhance adaptation and bonding skills, and Seasons Play Silks are an interactive... MORE

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