Formal infant accessories experience a backlash as parents demand imagination
Implications - Despite the move towards fashion-conscious clothing and accessories in the youth market, a rise in design that focuses on imagination and comfort is rebranding the infantile stage as hip. Sparked by parental desire to express individuality, the designs allow a divergence from the status obsession that is now commonplace for urban parents with double incomes.
Trend Themes
1. Designing for Imagination and Comfort - Designing for imagination and comfort is rebranding the infantile stage as hip.
2. Personalized Baby Accessories - Parents are seeking individualistic designs for baby accessories.
3. Playful Baby Accessories - Accessories designed for imaginative play are increasing in demand.
Industry Implications
1. Baby Products - Designers in the baby industry have an opportunity to provide personalized, imaginative baby accessories
2. Fashion Industry - The fashion industry can meet trends by designing imaginative, comfortable clothing and accessories for infants
3. Toy Industry - Toy designers can offer accessories and products that promote imaginative play.
6 Featured, 53 Examples:
459,434 Total Clicks
Date Range:
Jul 13 — Apr 14
Trending:
Mild
Consumer Insight Topics:
