Tech-savvy youths turn to apps for ordering to satiate a desire for convenience
Implications - As Generation Z continues to rely on the ease of technology for comfort, traditional activities like ordering meals are being revamped to satiate a generation heavily consumed by high-tech gadgets and complete self-sufficiency. Combining the ease of mobile applications with the desire to stay socially connected, mobile meal apps reflects the need for more instantaneous, and less time-consuming methods of consumption.
Trend Themes
1. Mobile Meal Apps - As technology advances and customers seek more instantaneous methods of consumption, mobile meal apps provide a disruptive opportunity for restaurants to reach a tech-savvy audience.
2. Effortless Meal Planning - Services such as ZipList bring convenience to the hectic task of holiday meal planning, offering a disruptive opportunity to streamline consumers' cooking and shopping experiences.
3. Digital Payment Features - Digital payment features like Papa John's PayShare take into account the needs of a sharing economy workforce, providing a disruptive opportunity for businesses to offer secure and convenient payment options.
Industry Implications
1. Restaurant Industry - Mobile meal apps and social food ordering apps provide the restaurant industry with disruptive opportunities to engage a tech-savvy audience and streamline the ordering process.
2. Retail Industry - Effortless meal planning apps provide a disruptive opportunity for retailers to offer meal planning and recipe collection features to increase engagement and sales.
3. Finance Industry - Digital payment features such as PayShare provide a disruptive opportunity for the finance industry to revolutionize the way consumers spend and share money in a sharing economy workforce.
