Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
Amelia Roblin — October 22, 2013 — Eco
References: minimalist.kr & packagingoftheworld
For quite a while there, wine was considered a rather sophisticated drink, and it has been appropriately preserved in elegant and fragile glass bottles. Now, take a look at
Vin Grâce wine packaging, and tell me, doesn't it seem to better represent the contemporary casual culture of wine-drinking?
Minimalist Studio of South Korea shed this brand of scrumptious grape alcohol of its highbrow aesthetic, replacing it with a more everyday material of sealed paper. This is lightweight, reasonably durable and much simpler to recycle. Vin Grâce wine packaging also comes without a cork so that its contents can be easily accessed anywhere. Finally, to celebrate the quality of the beverage within, the carton has been folded in a beautiful multifaceted manner to mimic the look of a cut diamond.
Vin Grâce wine packaging, and tell me, doesn't it seem to better represent the contemporary casual culture of wine-drinking?
Minimalist Studio of South Korea shed this brand of scrumptious grape alcohol of its highbrow aesthetic, replacing it with a more everyday material of sealed paper. This is lightweight, reasonably durable and much simpler to recycle. Vin Grâce wine packaging also comes without a cork so that its contents can be easily accessed anywhere. Finally, to celebrate the quality of the beverage within, the carton has been folded in a beautiful multifaceted manner to mimic the look of a cut diamond.
Trend Themes
1. Sustainable Packaging - Opportunity for innovative packaging solutions that are lightweight, durable, and eco-friendly.
2. Casual Wine Culture - Opportunity to tap into the growing trend of wine as a casual and everyday beverage choice.
3. Minimalist Design - Opportunity to embrace minimalism in branding and packaging design for a contemporary and stylish image.
Industry Implications
1. Beverage Packaging - Opportunity for beverage companies to explore sustainable and innovative packaging materials and designs.
2. Wine Industry - Opportunity for wine producers to cater to the evolving consumer preferences for casual wine drinking experiences.
3. Design and Branding - Opportunity for designers and branding agencies to create minimalist and visually appealing packaging design solutions.
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