Trikata's Wheel of Cheese Suggests Closeness to Nature
Laura McQuarrie — April 10, 2014 — Lifestyle
References: neumeister.se & packagingoftheworld
The wheel of cheese packaging designed for Trikata by Neumeister embodies just how close the brand's ties to nature are. There are several different images displayed on top of the cheese wheels, including macro shots of leaves, logs, bark and moss. These gorgeous textures highlight the fact that the Trikata cheeses come from Latvia, where it is said that the farmers have such close relationships with their livestock, they still give them each names.
The close-up images on top of the cheeses is a subtle hint at how the brand's products are literally "closer to nature" than many others on the market. Although the packages are simple, the message is conveyed beautifully. The brand name itself, Trikata translates to mean "three cats," which is also another tie it has to the natural world.
The close-up images on top of the cheeses is a subtle hint at how the brand's products are literally "closer to nature" than many others on the market. Although the packages are simple, the message is conveyed beautifully. The brand name itself, Trikata translates to mean "three cats," which is also another tie it has to the natural world.
Trend Themes
1. Naturalistic Branding - Exploring naturalistic imagery in product packaging to convey proximity to nature.
2. Artistic Macro Photography - Using artistic macro photography on product packaging to add a unique and visually appealing touch.
3. Farm to Table Marketing - Highlighting the story of the farm and farmers in product branding as a way to promote authenticity and connection to nature.
Industry Implications
1. Food and Beverage - Using naturalistic imagery and farm to table marketing can be employed for food and beverage products to promote authenticity and connection to nature.
2. Beauty and Personal Care - Employing naturalistic imagery in beauty and personal care product packaging to convey natural ingredients and promote eco-friendliness.
3. Home Decor and Furnishings - Incorporating naturalistic imagery in home decor and furnishings to add a unique and aesthetically pleasing touch while promoting connection to nature.
2.5
Score
Popularity
Activity
Freshness
