Taking a raw approach, advertisers use reality to deter drinking
Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers.
Trend Themes
1. Reality Shockvertising - Advertisers and activists using a realistic approach to promote awareness amongst youth and elders.
2. Comical Shockvertising - Using humor and art to convey a harsh reality in a fun and creative way.
3. Prankvertising - Shocking people with real-life scenarios or simulated situations to urge prevention.
Industry Implications
1. Advertising Industry - Exploration of new techniques in advertising, targeting diverse groups of people.
2. Alcohol Industry - Developing products and campaigns that stress responsibility, and safety.
3. Comedy Industry - Taking on serious topics through a lighthearted approach, and using art as a creative form to convey critical messages.
4 Featured, 35 Examples:
117,244 Total Clicks
Date Range:
May 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:
