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Augmented Philanthropy

Activists turn to surreal forms of marketing to convey urgency

Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers.
Trend Themes
1. Guerrilla Campaigns - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention.
2. Alternative Advertising Formats - When necessary to deliver a message discretely to a specific audience, ads must take different measures.
3. Shock Factor - Shocking images disrupt consumers from their daily routine and force them to pay attention.
Industry Implications
1. Marketing and Advertising - Guerrilla campaigns and alternative advertising formats are becoming increasingly popular in marketing and advertising.
2. Social Advocacy - Non-profit organizations and social advocacy groups are increasingly using shock factor to raise awareness for causes.
3. Environmentalism - Reflective art, as in 'The Lost Lakes', is becoming an increasingly popular way to raise awareness about environmental issues.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
312,605 Total Clicks
Date Range:
May 13 — Apr 14

Featured Examples

Gender-Switched Pregnancy Ads
Gender-Switched Pregnancy Ads
Thses Ads for the City of Chicago Show Impregnated Teenage Boys
In an effort to raise awareness for teenage pregnancies, the City of Chicago commissioned shocking ads featuring pregnant boys. Instead of mimicking classic pregnant girl ads, the campaign opted... MORE
Spectacular Polar Bear Puppets
Spectacular Polar Bear Puppets
The Greenpeace Polar Bear Struts Her Stuff for the Arctic
Chrispher Kelly is the man behind the new Greenpeace Polar Bear, a massive puppet that’s set to walk the streets of London to advocate for greater protection the Arctic. The bear, named Aurora,... MORE
Self-Conscious Billboard Ads
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
In a billboard campaign by Dove called ‘Girl Outdoor,’ a young girl is seen peeling the billboard away to shield herself from prying eyes. Encouraging mothers to “join the... MORE
Protective Rugby Player Ads
Protective Rugby Player Ads
The Woman’s Room Campaign Urges "Stand Strong Against Violence"
Although the Woman’s Room ad campaign might seem to be promoting violence against violence, once the uniform on one of the males is recognized, it becomes clear that is not the case at all. Instead,... MORE
play_circle_filledMulti-Faceted Violence Ads
Multi-Faceted Violence Ads
This ANAR Campaign Shows a Different Message to Kids and Adults
It may look like a typical awareness campaign poster, but there is more than meets the eye in this campaign. In commemoration of International Children’s Day, a Spanish kid’s help phone line... MORE
Awareness-Raising Reflective Artwork
Awareness-Raising Reflective Artwork
'The Lost Lakes' Spreads an Environmental Message in Beijing
These reflective large scale art installations represent China’s 240 lost lakes that disappeared in the past 40 years due to climate change. Placed strategically around the city of Beijing, &#... MORE

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Peeled-Back Natural Beauty Ads
Peeled-Back Natural Beauty Ads
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Killer Hazardous Substance Ads
Killer Hazardous Substance Ads
The Environmental Protection Authority Campaign is Eye-Opening
Awful Job Ads
Awful Job Ads
The Eagle Awards 2013 Campaign Reads "In a Parallel Universe, Your Job Might Suck"
Mocking Motocycle Ads
Mocking Motocycle Ads
Portland Ducati Dealership Turns Male Employees into Seductive Models
Deceptively Nude Earphone Ads
Deceptively Nude Earphone Ads
The AIAIAI Headphones Ad Campaign Makes Sound Look Seductive
Marionette-Escaping Fashion Ads
Marionette-Escaping Fashion Ads
The Harvey Nichols Influenced by None Campaign is Liberating
Canine-Influenced Coifs
Canine-Influenced Coifs
High-Pedigree Dogs Inspire the WildWash 2013 Ad Campaign
Good Samaritan Fruit Ads
Good Samaritan Fruit Ads
The Hortifruti 'Only the Good Ones Get In' Campaign is Adorable
Heat-Suffering Tribesmen Ads
Heat-Suffering Tribesmen Ads
The Gonda The Tribal Spice Campaign Promotes Ultimate Potent Cuisine
play_circle_filledClimate-Inspired Compositions
Climate-Inspired Compositions
'A Song of Our Warming Planet' Portrays Global Warming as a Melody
Morphing Mood Buildings
Morphing Mood Buildings
The Water Cube in Beijing Was Transformed to Reflect China's Mood
Plastic Bottle Pavilions
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The Cola-Bow by Penda is Made Up of More Than 7,000 Recycled Bottles
play_circle_filledEco Crusader Campaigns
Eco Crusader Campaigns
Greenpeace’s Eco Commercial is Sure to Cause Quite the Controversy
Personal Diary Beauty Ads
Personal Diary Beauty Ads
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play_circle_filledInteractive Screenshot Ads
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This Interactive Ad for the Audi R8 Gives Viewers a Snapshot of Speed
Extreme Adventure Ads
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Y&R's Land Rover Curtain Campaign is all About Driving to Your Destination
Guerilla Stunt Webinars
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Blunt Cautionary Driving Ads
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Porcelain Passenger Ads
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Human Turned Glass Campaigns
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play_circle_filledBeauty Campaign Parodies
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This Male-Centric Parody of Dove's Real Beauty Campaign is a Hoot
Communicable Voice Ads
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The Dove Real Beauty Sketches Campaign is Heart-Wrenching
play_circle_filledPregnant Mannequin Sculptures
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Motherhood Inspires These One-of-a-Kind Artworks by Erin Zaffis
play_circle_filledAnti-Airbrush Guerrilla Marketing
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The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
Flighty Seasoning Containers
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The Bird Duet Salt and Pepper Shaker Set is Femininely Whimsical
Teen Pregnancy Prevention Ads
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The 'Baby Can Wait' Campaign Warns Against Unprotected Sex
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The Loan Nguyen Images Reference Weather Forecasts
play_circle_filledRedefined Role Model Campaigns
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Dove Social Media Campaign Aims to Expose Girls to New Role Models
Smoking Unborn Baby Ads
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This Ad Illustrates the Dangers Associated with Smoking During Pregnancy
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These Festive Maternity Shirts Will Happily Surprise One's Relatives
Climate Change Fashion
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Vivienne Westwood Spring/Summer 2012 Advocates Going Green
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The 'Legitimate Rape' Pharmaceutical Ad Misinforms to Inform
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Google Earth Engine Features Progressive Charts
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The 'A Homeless Polar Bear in London' Breaks Hearts
Acronym Ending Crusades
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The 'Anti-YOLO' Campaign Puts Things in Perspective
Lovey Dovey Sweeteners
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These Heart-Shaped Sugar Cubes are the Perfect Saucer-Side Accessory
Sexual Predator Ads
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The Baby Can Wait Campaign Teaches Girls About Healthy Relationships
Cocooned Pregnancy Photographs
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Anne Geddes' New Magazine Focuses on Expecting Mothers
Pod-Protesting Publicity Stunts
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Greenpeace Giant iPod is Landed at Apple HQ with Activists Inside
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9 Month Time-Lapse Journey is Dutifully Documented
Hopeful Social Street Art
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Beijing Artist ROBBB Encourages Social Change
Polar Ice Sculptures
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The Greenpeace Australia Ad Spurs Many Flames
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