Looking to customize play, users turn to games that require personal input
Implications - As the DIY phenomenon continues to dominate, consumers are becoming more adamant about personal input, resulting in a desire for more customizable sources of everyday entertainment. Seeking to add personal touches to traditional sources of play, consumers are turning to video games that are based on user contribution, speaking to a desire for community involvement and a sense of belonging.
Trend Themes
1. Participatory Gaming - The desire for personalized input from consumers is creating a demand for user-contributed video games, allowing for community involvement and a sense of belonging.
2. Interactive Storytelling - The use of spatial storytelling technology to create touchless musical instruments, and webcam-controlled gaming avatars, is offering a new dimension to gaming, creating innovative and realistic user experiences.
3. Customizable Gaming Platforms - Customizable video game platforms like Mario Maker are changing the way gamers interact, encouraging user-generated content, and offering opportunities across diverse industries with game-based learning, data analytics insights, and social media content creation.
Industry Implications
1. Gaming - The gaming industry is experiencing a shift towards participatory, immersive, customizable experiences, offering opportunities in virtual reality, artificial intelligence and cloud computing.
2. Education - Interactive storytelling technology is being used in education to enhance student engagement and gamify learning, allowing for student-generated content, and personalized learning choices.
3. Marketing - Customizable gaming platforms and webcam-controlled gaming avatars are offering opportunities for social media content creation, gamification of marketing strategies, and data insights for customer profiling.
