Okanogan Wilderness Food is Reimagined by Mark Johnson
Jamie Danielle Munro — April 10, 2014 — Lifestyle
References: behance.net & packageinspiration
Okanogan Wilderness Food has been reimagined by Mark Johnson, who wanted a packaging design that reflected the rugged landscape of the North Cascades. The food is also extremely healthy, so evoking that sense of fitness and outdoor spirit was also a must.
According to Package Inspiration, "[Johnson] rebuilt a sturdy, Bauhaus-era typeface and combined it with vibrant colors to reflect the rugged land of the products’ namesake, the quality of the ingredients and the energetic lifestyle of the users." This is certainly seen in the packaging, as mountains form the main backdrop behind this strong typefaced used. The branding also comes in various hues, including red, blue, green and purple.
For anyone who loves the outdoors and is looking for a quick snack to match this lifestyle, Okanogan Wilderness Food is a great option.
According to Package Inspiration, "[Johnson] rebuilt a sturdy, Bauhaus-era typeface and combined it with vibrant colors to reflect the rugged land of the products’ namesake, the quality of the ingredients and the energetic lifestyle of the users." This is certainly seen in the packaging, as mountains form the main backdrop behind this strong typefaced used. The branding also comes in various hues, including red, blue, green and purple.
For anyone who loves the outdoors and is looking for a quick snack to match this lifestyle, Okanogan Wilderness Food is a great option.
Trend Themes
1. Rugged Packaging - Designing packagings that reflects the rugged landscapes is a growing trend in the food industry.
2. Healthy Eating - The demand for extremely healthy food is driving a trend in healthy snacks and meals.
3. Outdoor Spirit - Packagings that evoke the sense of fitness and outdoor spirit are trending in the food industry.
Industry Implications
1. Health Food Industry - Health food companies can leverage the trend of rugged packaging to improve the visual appeal of their products.
2. Outdoor Gear Industry - The trend of evoking outdoor spirit in the packaging of food products present an opportunity for outdoor gear companies to collaborate and offer related or bundled products.
3. Gourmet Snack Industry - The trend for healthy snacks in rugged packaging cater to an ever-growing consumer base of active and health-conscious individuals that are willing to pay a premium for gourmet snack brands.
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