This Happy Meal Infographic Deciphers Food Marketing Aimed at Children
Rebecca Byers — February 28, 2012 — Lifestyle
References: holykaw.alltop
FrugalDad.com's Happy Meal infographic, officially titled 'How Happy is the Meal You're Paying for? A look at the ingredient of marketing meals to children,' is a comprehensive and critical examination of the tactics used to sell fast food to kids. The McDonald's Happy Meal is a perfect example of the quick low-cost "kid's meals" are directed at children solely because of its inclusion of a free toy with purchase, a practice that has come under intense scrutiny in recent years.
The Happy Meal infographic examines the statistics associated with McDonalds' famous product, which, for example, represents $3 billion in US sales, more than the total sales revenues of Burger King or Wendy's. The interesting graph also looks into the new health standards that are a product of new legislation in the US for meals that include a toy giveaway.
The Happy Meal infographic examines the statistics associated with McDonalds' famous product, which, for example, represents $3 billion in US sales, more than the total sales revenues of Burger King or Wendy's. The interesting graph also looks into the new health standards that are a product of new legislation in the US for meals that include a toy giveaway.
Trend Themes
1. Marketing Tactics for Kids - Identify innovative ways to ethically market meals to children while promoting health and nutrition.
2. Health Standards for Kids' Meals - Explore opportunities to develop healthier meal options for children that comply with new legislation while maintaining profitability.
3. Impact of Toy Giveaways on Sales - Find disruptive ways to drive sales by offering incentives other than toys, addressing the concerns raised by the practice of including toys in kids' meals.
Industry Implications
1. Fast Food - Introduce innovative meal choices that cater to children's tastes while emphasizing nutrition in the fast food industry.
2. Marketing - Develop ethical and effective strategies for marketing kids' meals that go beyond traditional methods and reflect changing consumer preferences.
3. Legislation and Compliance - Provide consulting and solutions to help food companies adapt to new health and nutrition standards for children's meals.
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