These Cartoon Logos by Stefan Asafti Turns Characters into Brands
Laura McQuarrie — July 3, 2013 — Pop Culture
References: stefanasafti & brandingmagazine
These cartoon logos by Stefan Asafti provide the answer to the question "what if cartoons were brands?" Although this might not have been a burning question in your mind, Asafti's designs are a fair representation of what the world would look like if it was one big cartoon.
The Romanian graphic designer mashes up childhood cartoons like The Powerpuff Girls and The Jetsons with well-recognized logos like the golden arches of McDonalds and Wikipedia's puzzle piece globe.
The interesting designs highlight similarities like the shape of the 'B' in the Ray Ban logo with the style of glasses worn by Dexter from Dexter's Laboratory. If these animated characters had to brand their identities, these cartoon logos clearly represent the character's best or most well-known trait.
The Romanian graphic designer mashes up childhood cartoons like The Powerpuff Girls and The Jetsons with well-recognized logos like the golden arches of McDonalds and Wikipedia's puzzle piece globe.
The interesting designs highlight similarities like the shape of the 'B' in the Ray Ban logo with the style of glasses worn by Dexter from Dexter's Laboratory. If these animated characters had to brand their identities, these cartoon logos clearly represent the character's best or most well-known trait.
Trend Themes
1. Cartoon Logo Branding - There is an opportunity to explore branding using cartoon characters to attract a younger target market.
2. Nostalgia Marketing - Brands can use nostalgia marketing by leveraging on the emotional connection of consumers with childhood cartoons to improve brand awareness and sales.
3. Brand Character Integration - There is an opportunity to integrate brand characters into popular cartoons to boost brand recognition and market reach.
Industry Implications
1. Advertising - Ad agencies can use these designs in branding campaigns to make their ads more engaging and memorable to viewers.
2. Entertainment - Entertainment companies can tap into the nostalgia trend and create new TV shows or movies based on popular cartoons to attract a wider audience.
3. Fashion - Fashion brands can create licensed merchandise featuring these cartoon mashup designs, providing a fashionably nostalgic option for both Millennials and Gen Z consumers.
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