Secret Location Branding Suggests the Idea of Exclusive Access
Amelia Roblin — February 11, 2014 — Marketing
References: sabotagepkg & lovelypackage
The notion of exclusivity attracts a special kind of attention, and this idea was exploited in the development of Secret Location branding. The concept store has a unique image that's already appealing to chic Vancouver consumers, and this has been enhanced by SabotagePKG with a single strong symbol.
An antique key has become the emblem of the shop, complete with a sculptural stem and an intricately cast tooth design. It's suggested that this elaborate tab would open a very special door to a place where one would certainly desire entry. On the shopping bags, this elegant logo is enhanced with a silvery finish to give the object beautiful dimension. You'll see the same symbol printed upon the gift cards, the cartons, the paper coffee cups and the plastic drinking cups that make up Secret Location branding.
An antique key has become the emblem of the shop, complete with a sculptural stem and an intricately cast tooth design. It's suggested that this elaborate tab would open a very special door to a place where one would certainly desire entry. On the shopping bags, this elegant logo is enhanced with a silvery finish to give the object beautiful dimension. You'll see the same symbol printed upon the gift cards, the cartons, the paper coffee cups and the plastic drinking cups that make up Secret Location branding.
Trend Themes
1. Exclusivity Branding - Opportunity for businesses to create a unique image and appeal to consumers through exclusive branding strategies.
2. Elevated Packaging - The use of high-quality packaging materials and design elements to enhance the perceived value of a product or brand.
3. Symbolic Logos - Embracing the power of symbols in logo design to create a distinctive and memorable brand identity.
Industry Implications
1. Retail - Retailers can capitalize on exclusivity branding and elevated packaging to create an enhanced shopping experience and attract a discerning customer base.
2. Luxury Goods - Luxury brands can utilize exclusive branding and symbolic logos to reinforce their reputation for high-quality and premium offerings.
3. Hospitality - Hotels, restaurants, and other hospitality businesses can incorporate elevated packaging and exclusive branding to create a sense of luxury and exclusivity for their guests.
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