Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
Laura McQuarrie — April 10, 2014 — Lifestyle
References: packagingoftheworld
'Onsaemiro' is a rice paper packaging project by student Kim Soonhee of Hoseo University in South Korea, developed to satisfy the growing need for health-conscious products.
The rice paper itself has an unusual coloring in both a brownish red and a gray, which is also reflected in the coloring of the packages. The leaf-like shapes of the containers also borrow from the shape of the rice paper itself and like the translation of the word "Onsaemiro" itself, this is a reference to nature.
Rice paper is quite thin, transparent and typically doesn't have a lot of personality as compared to some other foods. Aside from the light coloring and the woven texture on the rice papers, this packaging concept manages to give the simple, healthy food some additional much-needed interest.
The rice paper itself has an unusual coloring in both a brownish red and a gray, which is also reflected in the coloring of the packages. The leaf-like shapes of the containers also borrow from the shape of the rice paper itself and like the translation of the word "Onsaemiro" itself, this is a reference to nature.
Rice paper is quite thin, transparent and typically doesn't have a lot of personality as compared to some other foods. Aside from the light coloring and the woven texture on the rice papers, this packaging concept manages to give the simple, healthy food some additional much-needed interest.
Trend Themes
1. Health-conscious Packaging - There is an opportunity for companies to create packaging that promotes health and wellness to appeal to conscious consumers.
2. Nature-inspired Packaging - Companies can explore using plant-based materials and earthy designs in packaging to align with sustainability and eco-friendliness.
3. Creative Product Presentation - Innovative packaging designs can help differentiate products and enhance the overall customer experience, leading to increased brand loyalty.
Industry Implications
1. Food and Beverage - Food companies can explore using unique materials and designs to create an eco-friendly and health-conscious image for their products.
2. Cosmetics - Beauty brands can explore using nature-inspired designs and earthy materials in both their product and packaging choices to appeal to conscious consumers.
3. Fashion - Sustainability and environmental friendliness can be communicated through unique and creative packaging designs for clothing and accessories.
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