Soylent 1.1 Addresses Digestive Issues and Flavor Preferences
Meghan Young — October 6, 2014 — Tech
References: soylent.me & theverge
The Soylent 1.1 is the next generation of the highly successful meal replacement series. It tweaks issues that have been noted by current users in order to make ingesting the product more sustainable and enjoyable. For instance, Soylent 1.1 boasts an added enzyme blend that promises to decrease digestive issues (i.e. flatulence). It also has reduced sucralose in order to make flavor customization easier for customers.
Of course, what Soylent 1.1 should address is meeting the demand for the product in general. Many buyers still have orders that have been outstanding for months. Granted, this is due in large part to perfecting the formula so that these customers are happy campers while drinking Soylent 1.1. The company wants them to be returning customers, after all.
Of course, what Soylent 1.1 should address is meeting the demand for the product in general. Many buyers still have orders that have been outstanding for months. Granted, this is due in large part to perfecting the formula so that these customers are happy campers while drinking Soylent 1.1. The company wants them to be returning customers, after all.
Trend Themes
1. Customizable Meal Replacement - Opportunity for further personalization of meal replacements through customization options and cheaper delivery methods
2. Plant-based Meal Replacement - Rising interest in plant-based meal replacements that cater to vegetarian and vegan lifestyles
3. Convenience Foods - Growing trend of convenience foods that prioritize sustainability, nutrition, and taste
Industry Implications
1. Food Industry - Opportunity to create more affordable and innovative meal replacement products that cater to customers' dietary needs and flavor preferences
2. Health and Wellness Industry - Opportunity for companies to create meal replacements that prioritize nutritional value, dietary restrictions, and digestive health
3. Logistics Industry - Opportunity to create more efficient and cost-effective delivery methods to meet the growing demand for meal replacements
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