Water quality monitoring focuses in on the act and source of drinking
Implications - Water monitoring can often skew toward general utility use, however more emphasis has been placed on the quality of drinking water as of late. This is employed through a very direct approach, sometimes focusing in on the source of at-home drinking water, such as the tap. This shows a shift from water monitoring as a societal concern, to an individual concern.
Workshop Question - How can your products or services help mitigate consumer concerns about the quality of the end product?
Trend Themes
1. Individualized Water Monitoring - Consumers are increasingly concerned with the quality of their drinking water and are looking for individualized monitoring solutions.
2. Smart Water Filtration Appliances - Smart filtration appliances, such as water bottles and dispensers, are becoming more popular as consumers seek out efficient and convenient ways to purify their water.
3. Hydration Reminder Tech - Products infused with technology, like the Pyrus Water Bottle, are helping consumers stay hydrated by providing reminders and notifications to drink enough water throughout the day.
Industry Implications
1. Home Appliance - Home appliance companies can capitalize on the growing demand for smart filtration systems to provide consumers with effective and efficient purification solutions.
2. Health and Wellness - The health and wellness industry can promote individualized water monitoring and hydration reminder technology as key components of a healthy lifestyle.
3. Environmental Conservation - Environmental conservation organizations can promote the use of smart water filtration appliances and hydration reminder technology as environmentally-friendly alternatives to bottled water consumption.
