These Drinkable Meals are Designed for Maximum Convenience
Katherine Pendrill — August 6, 2015 — Lifestyle
References: blog.soylent & grubstreet
‘Soylent’ founder Rob Rhinehart recently announced that his popular food substitute is now available in the form of drinkable meals. For the past several years, Soylent has come as a dehydrated powder that users must combine with water before consuming. Rhinehart decided to make it easier to consume the product by producing Soylent in ready-to-drink bottles.
The drinkable meals are designed to function as a complete food substitute and each bottle contains about one fifth of your daily calories. The drinks are made up of a combination of oat flour, rice-protein powder, tapioca maltodextrin, canola oil and other nutrient additives. Similarly to the original Soylent powder, the new drinks are designed to contain everything the human body needs to function.
While not everyone may be ready to give up solid foods, the new drinkable meals are a suitable choice for those who prefer convenience over taste.
The drinkable meals are designed to function as a complete food substitute and each bottle contains about one fifth of your daily calories. The drinks are made up of a combination of oat flour, rice-protein powder, tapioca maltodextrin, canola oil and other nutrient additives. Similarly to the original Soylent powder, the new drinks are designed to contain everything the human body needs to function.
While not everyone may be ready to give up solid foods, the new drinkable meals are a suitable choice for those who prefer convenience over taste.
Trend Themes
1. Drinkable Meal Replacements - Disruptive innovation opportunity: Develop new flavors and packaging options to cater to different consumer preferences and expand market reach.
2. Complete Food Substitutes - Disruptive innovation opportunity: Explore the use of alternative ingredients and develop personalized nutritional profiles to cater to specific dietary needs and preferences.
3. Convenience Over Taste - Disruptive innovation opportunity: Create meal replacement products that prioritize both convenience and taste, offering a more enjoyable alternative to traditional solid foods.
Industry Implications
1. Meal Replacement Industry - Disruptive innovation opportunity: Incorporate advanced meal replacement technologies, such as personalized nutrition tracking and customization, to enhance the effectiveness and user experience of meal replacements.
2. Health and Wellness Industry - Disruptive innovation opportunity: Integrate meal replacements into personalized wellness programs that address specific health concerns and goals, providing a holistic approach to nutrition and lifestyle management.
3. Food Packaging Industry - Disruptive innovation opportunity: Develop sustainable and user-friendly packaging solutions for drinkable meal replacements, focusing on convenience, durability, and environmental impact.
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