Portable air monitoring expands beyond the home
Implications - Typically, air purification and monitoring is seen in the home. However, as pollution increases in metropolitan areas and concern for the environment rises, more portable monitoring demands are observed. Monitoring options for outside the home satisfy this need. This speaks to the high degree of curation consumers expect.
Workshop Question - What social cause is your brand strongly committed to? Do you think the values of your brand align with those of your consumer?
Trend Themes
1. On-the-go Air Quality Monitoring - As pollution increases in metropolitan areas and concern for the environment rises, there are more portable monitoring demands observed outside the home.
2. 3D Printing - Companies are designing innovative products such as breathing monitors that can be easily custom-fitted and produced for specific needs of a user by utilizing 3D-printer technology.
3. Smart Technology in Eco-friendly Products - There is a trend to incorporate smart technology into eco-friendly products that monitor air quality and provide free wifi Internet when pollution levels are kept to a minimum.
Industry Implications
1. Health and Fitness - With the trend of on-the-go air quality monitoring, there is a need for more portable health-promoting breathing monitors.
2. Environmental Monitoring and Pollution Control - Companies are designing smart technology for eco-friendly products that monitor air quality in real time.
3. Transportation - Bike companies are incorporating air quality monitoring into their products, providing riders the ability to monitor air quality during their ride and offering eco-friendly modes of transportation.
