Life Consumer Insights

Trend - New hotels are opening with a primary focus on immersing guests in local culture through curated experiences and events. These properties prioritize connecting travelers with the local community through events such as guided tours, workshops, and culinary experiences featuring regional recipes.

Insight - Travelers are increasingly seeking unique, meaningful experiences that provide deeper connections to the destinations they visit. The rise of experiential travel, coupled with a shift away from standardized, one-size-fits-all accommodations, has created demand for hotels that act as cultural hubs. By offering immersive cultural experiences, these hotels address travelers’ desires for authenticity, enrichment, and memorable stays, ultimately enhancing customer loyalty and satisfaction.

Trend - A new wave of book clubs is emerging that caters to younger, style-conscious readers seeking literary experiences distinct from mainstream celebrity book clubs. These niche communities—such as Buffy's, Library Science, and Reading Rhythms—emphasize curated literary selections, exclusive events, and subtle branding to create a sense of insider culture.

Insight - For many younger consumers, particularly Millennials and Gen Z, participating in cultural activities is less about following mainstream influencers and more about finding authentic communities that align with their identity and values. This shift reflects a broader consumer tension between mass culture and personal curation—where individuals increasingly seek to define themselves through more nuanced, specialized interests rather than broadly popular experiences.

Trend - Aloe-infused linens are becoming a popular choice in the bedding industry due to their numerous benefits. Aloe is known for its soothing and healing properties, which can help improve skin health and provide a more comfortable sleep experience. These linens are designed to provide improved comfort.

Insight - Consumers are increasingly seeking products that offer added health and wellness benefits in their daily lives. These health-conscious individuals are particularly drawn to products that promise improved comfort and health with minimal effort. This rise in awareness about skin health has led to a growing market for innovative bedding solutions. Aloe-infused linens cater to the desires of these consumers by providing a blend of softness, skin benefits, and improved sleep hygiene.

Trend - Luxury hotels are partnering with popular fragrance brands to launch collaborative, experiential tea activations. These events are intended to blend the intense flavors of the teas with the rich, aromatic notes of luxury fragrances. Combining these offers consumers heightened experiences.

Insight - Higher-income consumers, in particular those who frequently travel for work or pleasure, are often privy to enjoy finer, higher-end experiences. These consumers want premium accommodations, dining experiences, and living conditions, with minimal work required, and are willing to pay for such things. In order to cater to these illustrious consumers, luxury hotel brands are launching multisensorial fragrance-based high tea and afternoon tea experiences.

Trend - Pet care brands are creating dedicated websites for pet dietary questions. These resources are designed to ensure that pet owners do not feed something to their pets that may seem unassuming, but is in fact dangerous to the pet's health. As such, the websites are streamlined for fast results.

Insight - Pet owners, particularly cat and dog owners, occasionally feed their pets food originally designed for humans. Whether as a treat during a holiday, or because they do not want to eat the food themselves, or any other reason, it is important for the owner to confirm that the food is in fact safe for their pet to consume. Particularly when the alternative is causing a health concern for their pet. Brands are aiming to improve pet dietary safety with dedicated easy-to-access resources.

Trend - Dating apps are partnering with brick and mortar installations to enhance user bonding over shared experiences. These collabs include coffee shops, gyms, and other entertainment venues. These collaborations provide jumping-off points for dates, leading to more success stories.

Insight - The process of online dating is one that becomes tiring for many users. Users grow tired of dates that go nowhere, users that ghost others, or dates that are uninspired and generic. This causes some users to get dating fatigue, and not want to use the apps anymore without changes made to the process. In response, dating app brands are trying to address some of these concerns by partnering with retail establishments to offer recommended first date locations and dating-related promotions.

Trend - Popular trading card game companies are releasing dedicated mobile applications designed to provide satisfying card collecting mechanics without the high costs, space requirements, or complexities involved in collecting real trading cards.

Insight - Once getting into the hobby, trading card game players and collectors quickly realize that there are several challenges associated with collecting physical cards. These involve storage concerns, with boxes quickly being required to store the less-rare cards, as well as cost concerns and availability concerns, with rarer cards often either being very expensive or sold out. In order to satiate these consumers' desires to collect rare cards, the TCG companies are releasing accessible mobile apps.

Trend - Brands in the camping product space are releasing tents designed to be ultra-lightweight and portable, without compromising on stability or safety. These tents can be easily compacted and worn as a backpack for hiking, and quickly set-up for overnight camping when needed.

Insight - One of the largest considerations for campers is payload weight. Campers often bring technology, such as foldable grills or water purifiers that enables them to cut down on the weight of their supplies. The more serious the camper, and the longer the camping trip, the more important cutting down on weight is. In order to appeal to the more invested camping consumers, brands are releasing ultra-lightweight tents designed to be tightly compacted.

Trend - Beverage brands that specialize in electrolyte-based hydration drinks are now creating more health-conscious options for consumers with diabetes and other conditions with strict dietary restrictions. These drinks are available in pre-packaged and mixable formats for convenience and accessibility.

Insight - Many consumers with diabetes begin to adopt more active lifestyles in order to control and counteract the condition as much as possible. However, increasing activity levels requires adjusting one's diet alongside it to yield optimal results. Particularly when being physically active, it is important to maintain proper hydration levels through beverages with electrolyte formulas. In order to appeal to these consumers, brands are creating electrolyte drinks with fewer sugars.

Trend - Hardware brands in the audio industry are releasing convenient, modern devices designed to reinvigorate retro forms of media. These devices add modern features to CD players, cassette tape players, or record players, removing much of the hassle from listening to these forms of media.

Insight - While many consumers in the modern era turn to subscription-based streaming services for all of their music needs, audiophiles and collectors still amass large collections of physical media. These consumers gravitate toward physical media whether for novelty or quality. However, many do not use their collections due to the hassle associated with outdated media players, such as requiring direct power and wired speakers. Brands are releasing convenient devices to target these consumers.