The Brand Stonyfield Has Come Out with a New Collection of Yogurts
Mishal Omar — January 3, 2017 — Lifestyle
References: bostonglobe & stonyfield
Known for its organic yogurts and other dairy products, Stonyfield is now offering yogurts that do not waste time in addressing the fact that they are full of fat.
While low-fat yogurts are generally the primary options for people looking to lose weight or for those who are generally health-conscious, they are not always the healthiest choice. These products tend to be filled with sugar to make up for the loss in flavor from the low amounts of fat in them, and ignore the fact that some fats can actually be beneficial to consumers' health. Stonyfield is offering whole milk and whole milk Greek yogurts that are organic and come in a range of flavors that include plain, honey, vanilla and blueberry. It also offers yogurt pouches that come in flavors like strawberry, beet and berry, and pear, spinach and mango.
By refusing to shy away from the negativity associated with fats in food, Stonyfield is able to stand out from competitors and offer products that emphasize health over fad dieting.
While low-fat yogurts are generally the primary options for people looking to lose weight or for those who are generally health-conscious, they are not always the healthiest choice. These products tend to be filled with sugar to make up for the loss in flavor from the low amounts of fat in them, and ignore the fact that some fats can actually be beneficial to consumers' health. Stonyfield is offering whole milk and whole milk Greek yogurts that are organic and come in a range of flavors that include plain, honey, vanilla and blueberry. It also offers yogurt pouches that come in flavors like strawberry, beet and berry, and pear, spinach and mango.
By refusing to shy away from the negativity associated with fats in food, Stonyfield is able to stand out from competitors and offer products that emphasize health over fad dieting.
Trend Themes
1. Full-fat Yogurts - Opportunity to disrupt the yogurt market by challenging conventional beliefs about fat content and promoting the health benefits of full-fat options.
2. Organic Dairy Products - Potential for disruptive innovation in the organic dairy industry by introducing new offerings that prioritize health and quality ingredients.
3. Flavored Yogurt Pouches - Innovation opportunity in the yogurt packaging industry by offering convenient, on-the-go pouches with unique flavor combinations.
Industry Implications
1. Dairy Products - Opportunity to disrupt the dairy industry by offering high-quality, full-fat organic yogurt products that cater to health-conscious consumers.
2. Health Food - Innovative approaches in the health food industry by promoting the health benefits of full-fat yogurt and challenging traditional low-fat options.
3. Packaging - Disruptive innovation opportunity in the packaging industry by introducing creative and convenient yogurt pouches with unique flavor profiles.
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