Chia Star's Beverages Leverage the Benefits of Fully Soaked Chia
Laura McQuarrie — April 5, 2016 — Lifestyle
Very Vanilla, Caramel Coconut and Cold Brew Coffee are the three all-new chia seed-based superfood shakes from Chia Star. These new beverages were developed with inspiration from meal replacement, protein shakes and questioning how these existing beverage types could be changed with fully soaked chia seeds as a main ingredient.
These beverages are loaded with plant-based protein from sources like sprouted brown rice, pea and quinoa, providing satiety as well as a wholesome nutritional boost.
In order to spotlight the coffee content in its Cold Brew Coffee Shake, Chia Star uses a label to emphasize that it's "Made with Grady’s," or Grady's Cold Brew from Brooklyn. For its first six months on the market, the new product line will be exclusive to Whole Foods locations.
These beverages are loaded with plant-based protein from sources like sprouted brown rice, pea and quinoa, providing satiety as well as a wholesome nutritional boost.
In order to spotlight the coffee content in its Cold Brew Coffee Shake, Chia Star uses a label to emphasize that it's "Made with Grady’s," or Grady's Cold Brew from Brooklyn. For its first six months on the market, the new product line will be exclusive to Whole Foods locations.
Trend Themes
1. Chia Seed-based Meal Replacements - Opportunity to disrupt the meal replacement market by incorporating fully soaked chia seeds as a main ingredient.
2. Plant-based Protein Beverages - Disruptive innovation opportunity to create protein shakes with plant-based protein sources like sprouted brown rice, pea and quinoa.
3. Cold Brew Coffee Shakes - Unique opportunity to create coffee-infused shakes, highlighting popular cold brew coffee as a main ingredient.
Industry Implications
1. Food and Beverage - Potential disruption in the food and beverage industry by introducing chia seed-based meal-replacing superfood shakes.
2. Health and Wellness - Opportunity to innovate in the health and wellness industry with plant-based protein shakes as wholesome nutritional boosts.
3. Retail - Disruptive innovation opportunity in the retail industry with exclusive product partnerships and distribution agreements, such as Whole Foods exclusivity.
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