Joylent's 'Twenny Bar' Provides a Dose of Balanced Nutrition on the Go
Laura McQuarrie — May 13, 2016 — Lifestyle
References: trndmonitor & joylent.eu
Joylent is a brand that's known for making a nutritionally balanced meal shake that is loaded with all of the essential nutrients the body needs.
As an alternative to the powdered Joylent, Joylent Vegan, Joylent Wake Up and Joylent Sport, the brand now also makes a solid 'Twenny Bar' for on-the-go snacking. As its name suggests, the bar provides just 20% of the recommended daily intake. Currently, these dense ready-to-eat nutritional snack bars are offered in both banana and chocolate flavors. With these nutrient-complete meal bars, Joylent says: "Throw some in your backpack, a couple in your purse or the glove compartment of you car and never worry about food again."
Joylent's products first became extremely popular after the brand was featured in Vice—this publication's young readership is the perfect target audience for this product.
As an alternative to the powdered Joylent, Joylent Vegan, Joylent Wake Up and Joylent Sport, the brand now also makes a solid 'Twenny Bar' for on-the-go snacking. As its name suggests, the bar provides just 20% of the recommended daily intake. Currently, these dense ready-to-eat nutritional snack bars are offered in both banana and chocolate flavors. With these nutrient-complete meal bars, Joylent says: "Throw some in your backpack, a couple in your purse or the glove compartment of you car and never worry about food again."
Joylent's products first became extremely popular after the brand was featured in Vice—this publication's young readership is the perfect target audience for this product.
Trend Themes
1. Nutritionally-complete Snacks - Developing more nutritionally complete snack options to replace traditional unhealthy snacks.
2. On-the-go Nutrition - Creating easy-to-eat snack options with a balanced nutritional profile for people on-the-go.
3. Plant-based Nutrition - Developing plant-based nutritional snack options for people with dietary restrictions or who want more eco-friendly options.
Industry Implications
1. Health and Wellness - Expanding into the health and wellness industry by marketing these nutritionally complete snack options.
2. Food and Beverage - Partnering with food and beverage companies to make these nutritionally complete snack options more widely available.
3. Fitness and Sports Nutrition - Expanding into the fitness and sports nutrition industry by marketing Joylent's Sport product and introducing more protein-packed snack options.
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