The Papa & Mamma Cheesano Cottage Cheese is Retro and Charming
Michael Hemsworth — March 13, 2018 — Lifestyle
References: bqb.ru & packageinspiration
The dairy aisle is usually filled with countless products that are all somewhat branded alike, so the Papa & Mamma Cheesano products have been packaged to help them stand apart. Designed by BQB Branding, the packaging features rustic imagery that calls to mind images of yesteryear to make it stand apart as a time-honored product. With more consumers shifting to foods that highlight a more natural aesthetic, the branding helps to draw the eye in and create an instant connection with the shopper.
The Papa & Mamma Cheesano is produced by the Bryansk Dairy Plant and speaks to the growing need for more natural, high-protein food products as consumers seek out ways to eat less with more benefits.
The Papa & Mamma Cheesano is produced by the Bryansk Dairy Plant and speaks to the growing need for more natural, high-protein food products as consumers seek out ways to eat less with more benefits.
Trend Themes
1. Natural Aesthetic Packaging - The trend of using rustic imagery and a time-honored design aesthetic in packaging helps products stand out in the crowded market.
2. High-protein Food Products - The trend of consumers seeking out more natural, high-protein food products creates an opportunity for innovative brands to meet this growing demand.
3. Visual Connection with Shoppers - The trend of creating packaging that instantly connects with shoppers through visual cues and nostalgia helps brands create a stronger bond with their target audience.
Industry Implications
1. Food Packaging - The food packaging industry can benefit from adopting a more natural aesthetic and creating packaging that resonates with consumers on an emotional level.
2. Dairy - The dairy industry can leverage the demand for high-protein food products by introducing innovative dairy-based products that cater to health-conscious consumers.
3. Brand Strategy and Design - The brand strategy and design industry can capitalize on the trend of visual connection by helping companies create packaging designs that evoke nostalgia and forge a stronger connection with shoppers.
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