The 'Teappuccino' is a New Argo Tea Drink Made with Milk and Spice Blends
Laura McQuarrie — August 26, 2015 — Lifestyle
References: argotea & brandeating
Rather than making a cappuccino with a shot of espresso, the newest Argo Tea drink swaps this essential for a base of tea instead. This revitalized milk tea product is shelf-stable and the brand's variety of flavors come in an assortment of ready to drink bottles.
The tea-based beverages include Chai, Earl Grey Vanilla Creme and Green Tea Strawberry Creme, which pair green tea or black tea with milk and spice infusions like bergamot and cinnamon.
Since the foam is really what separates a cappuccino from other hot coffee drinks, the bottles can simply be shaken to cause the frothy chilled beverages to resemble the familiar hot drink. These chilled flavored milk tea drinks are comparable to bottled Frappuccino beverages.
The tea-based beverages include Chai, Earl Grey Vanilla Creme and Green Tea Strawberry Creme, which pair green tea or black tea with milk and spice infusions like bergamot and cinnamon.
Since the foam is really what separates a cappuccino from other hot coffee drinks, the bottles can simply be shaken to cause the frothy chilled beverages to resemble the familiar hot drink. These chilled flavored milk tea drinks are comparable to bottled Frappuccino beverages.
Trend Themes
1. Tea-based Cappuccinos - Creating cappuccinos using tea instead of espresso opens up possibilities for new flavor combinations and healthier alternatives.
2. Ready-to-drink Tea Beverages - The rise of shelf-stable tea drinks provides convenience and on-the-go options for tea lovers.
3. Frothy Chilled Tea Drinks - Shaking tea-based beverages to create foam and froth offers a refreshing twist on traditional hot drinks.
Industry Implications
1. Beverage Industry - Innovations in tea-based cappuccinos and ready-to-drink tea beverages present opportunities for product development and market expansion.
2. Health and Wellness Industry - Tea-based cappuccinos offer a healthier alternative to traditional coffee-based cappuccinos, tapping into the growing demand for functional and nutritious beverages.
3. Convenience Store Industry - The introduction of flavorful and foamy chilled tea drinks in ready-to-drink bottles caters to the grab-and-go lifestyle of convenience store customers, providing a unique product offering.
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